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Build an Email List With Active Campaign

If you’re looking to create an email list, there are several options. But how do you select the best one? ActiveCampaign suggests you keep several test lists. It is helpful to keep multiple lists so that you can determine which ones are most likely convert. In addition to features, look for a service that has user-friendly interface and tag options. This allows you to analyze and compare the performance of the various lists.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails to specific groups based on their interests and behaviors. To personalize every email, you can use dynamic content like images or videos. You can also use the built-in CRM feature of the platform to manage your email list.

ActiveCampaign’s biggest problem is its complicated process. There are numerous steps to complete each procedure, including the creation of segments and an lead score. While ActiveCampaign does provide a range of help content in-app and an extensive library of training materials The system’s capabilities are so extensive that you could feel overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they display in a professional format on mobile devices.

Cost
If you’re looking to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. The service is reasonably priced when compared with other email marketing platforms, but if you want to get the most value of your marketing budget, you’ll need to conduct some research before you decide. There are a variety of options to build your email list which include split testing and email segmentation.

The cost of ActiveCampaign to build an email list varies based on the features you need. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will be charged $49/month. If you think you require more functionality, you can upgrade to a higher-priced package during your current billing cycle. The cost for ActiveCampaign’s email list is contingent on the number of subscribers it has.

Interface is simple to use
The interface of ActiveCampaign is easy to use for building your email list. This tool offers a simple-to-understand interface that lets you set up your welcome abandoned cart recovery as well as order confirmation and downsell and upsell series of emails. You can also build your opt-in forms and connect with potential customers to offer discounts on popular coaching products. It’s easy to use and includes a lot of options.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans which include a no-cost forever plan that allows you to send as many emails as you’d like each month to up to 2000 subscribers. It’s quite expensive when compared to MailChimp or MailerLite therefore it’s worth comparing. ActiveCampaign does offer an advanced automation process , but it can be difficult to comprehend without prior experience in the marketing via email industry.

Tags
ActiveCampaign allows you to add customer or product-related tags for your contacts. These tags make it easier to target your emails based on the customers behaviour. They are not included in any of the categories. Automations use tags to hide content and display contact information. Learn how tags can be utilized to build an active email list.

To create tags for an email list using ActiveCampaign, you must add the names of the contacts, email addresses, and other information that can help you segment your contacts. If you have a lot of contacts, you can make use of conditional content and tag them for different actions. Conditional content is exclusive to ActiveCampaign and is only available on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of emails that are sent. This lets you provide highly relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be extremely effective at keeping your business at the top of your customers’ mindsby providing them with timely information about the products and services that appeal to them. Instead of sending mass email blasts to the entire contact list you can target your customers with targeted content by gender and location, as well as educational level. These segments can also be created by analyzing the purchasing habits of customers. Automated email campaigns are not only effective for building an email list but also for business-to-business marketing.

The first step is to test the automation campaigns to ensure that they’re working as you intended. Automated emails should not be sent out in a hurry to your customers. Sending too many emails in one go can cause your customers to unsubscribe, so focus on only the most important opportunities. In addition to testing the automation of your emails, it is important to also test different topics, subject lines, and CTAs to determine which produce the best results. You can track the performance of your campaigns by creating custom metrics that meet your objectives.

Landing page builder
If you’re creating an email marketing list, you may want to consider using a landing-page builder. The drag-and-drop editor in ActiveCampaign allows you to create stunning landing pages even for the least experienced users. ActiveCampaign also comes with CRM capabilities that allow you to track leads and keep important contact details. The platform also provides task management options, including daily week, quarterly, and daily tasks.

You can choose to utilize pre-designed templates or create a completely new page with an editor that can be dragged and dropped. This tool allows you to add content, alter the layout, and even integrate Google Analytics tracking code. With a few clicks of the mouse, you can create a stunning landing page in a matter of minutes. The landing page builder from ActiveCampaign comes with numerous additional tools that can be used to enhance your landing pages.