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Build an Email List With Active Campaign

There are a lot of options for you to create an email database. How do you choose the best one? ActiveCampaign recommends having multiple test lists. It is helpful to have multiple lists to identify which ones are the most likely to convert. In addition to features, search for a platform that offers an simple interface and tag options. This lets you track and compare the performance across different lists.

Features
One of the most powerful characteristics of ActiveCampaign is the capability to segment customers based on their buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific segments based on their preferences and behaviour. It is possible to use dynamic content, such as videos and images to personalize every email. To manage your list, you can make use of the CRM built into the platform.

One of the major drawbacks of ActiveCampaign is its complicated process. There are numerous steps to take in each step, such as setting up segments and establishing leads scores. ActiveCampaign offers a wide range of in-app help articles along with a comprehensive training library. But it’s so complicated that you may feel overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they display in a suitable format on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if you are in the market to create an email database for your small-scale business. The service is reasonably priced compared to other email marketing platforms, but if want to maximize the value of your marketing budget, you’ll have to do some research prior to. There are many options to create your list including segmentation for emails and split testing.

The cost of establishing an email list using ActiveCampaign varies greatly depending on the features that you require. The basic plan is free for up to 500 subscribers, however when you reach the 25,000-contact limit, you’ll have to pay $49 per month. You can also upgrade during your current billing cycle to a more expensive package if you believe you’ll need more functionality. The cost of ActiveCampaign to build an email list will depend on how many subscribers it has.

Easy to use interface
An easy-to-use interface for building an email list using ActiveCampaign. This tool offers a simple-to-understand interface that allows you to create your welcome, abandoned cart recovery as well as order confirmation and upsell/downsell email series. You can also create your opt-in forms, communicate to prospects, and even offer discounts on popular coaching products. There are a variety of options to pick from and the interface is straightforward and simple, making it an excellent choice for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan which allows you to send as many email messages as you like each month to up to 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite and you’ll need to shop around. ActiveCampaign offers advanced automation that can be difficult to grasp when you’re not familiar with the world of email marketing.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags can make it easier to send targeted messages based on your customers’ behaviour. They might not be included in any of the categories. Tags are used most often in automated systems to conceal content and display important contact information. If you’re wondering how to use tags to build an email list that has an active campaign, continue reading to find out more.

To create tags for an email list with ActiveCampaign you need to add the names of the contacts along with email addresses as well as other information that will help you segment your contacts. You can also use conditional content to tag multiple contacts for various actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways which decrease the number of emails you send. This allows you to deliver highly relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly effective at keeping your business at the top of your customers’ minds, by providing them with timely information about the products and services that will interest them. Instead of sending out massive email blasts to your entire contact list it is possible to target your audience with specific content based on gender and location, as well as educational level. These segments can also be made in accordance with the buyer’s habits. In addition to building an email database, automated email campaigns are also beneficial for businesses-to-business marketing.

To ensure that your automation campaigns are running properly, first test the effectiveness of your automation campaigns. Automated emails should be distributed in a way that customers don’t feel bombarded. Sending too many emails at once can cause customers to unsubscribe. Therefore, you should focus on the most important opportunities. Apart from testing the automation of your emails, you must also test different subjects, content, and CTAs to determine which generate the best results. You can track the effectiveness of your campaigns with specific metrics that are tailored to your goals.

Landing page builder
A landing page builder is a great tool to use when you are creating an email marketing list. The drag-and-drop editor in ActiveCampaign makes it easy to create stunning landing pages for even the least experienced users. It also includes CRM capabilities that allows you to track leads and store valuable contact information. The platform provides task management options , which include daily, weekly, and quarterly tasks.

You can choose to utilize pre-designed templates or create a completely new page with an editor that drags and drops. With this tool you can include content, alter the layout, and even incorporate Google Analytics tracking code to your page. In just a few seconds, you can create an outstanding landing page. ActiveCampaign’s landing page builder also comes with a host of other tools to improve your landing pages.