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Build an Email List With Active Campaign

If you’re looking to create an email list, you have numerous options. But how do you choose the right one? ActiveCampaign suggests that you have multiple test lists. It is beneficial to have multiple lists so you can determine which are most likely to convert. You should also look for a service with easy-to-use interfaces and tags that are easy to use. This lets you observe and compare performance of various lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send highly relevant emails to specific segments based upon their interests and behaviour. It is possible to use dynamic content, such as videos and images to personalize each email. You can also use the CRM built into the platform to manage your list.

The biggest issue with ActiveCampaign is its complex process. Each step involves several steps, such as creating segments and creating leads. ActiveCampaign provides a range of in-app help articles as well as a comprehensive training library. However, it’s so complex that you could feel overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, however they do show in a format that is suitable on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if are looking to set up an email database for your small-scale business. Although the service is affordable in comparison to other email marketing platforms, you will need to do some research before you make any decisions. There are a variety of options to build your email list which include split testing and email segmentation.

The cost of building an email list with ActiveCampaign differs greatly based on the features you want. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will be required to pay $49 per month. If you think you require more functionality you can upgrade to a costlier package in the current billing cycle. ActiveCampaign’s cost for building an email list depends on how many subscribers it has.

Interface simple to use
ActiveCampaign’s interface is simple to use to create your email list. This tool offers a simple-to-understand interface that allows you to design your welcome, abandoned cart recovery, order confirmation, and upsell/downsell email series. You can also create your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. There are plenty of options to pick from and the interface is easy to use which makes it a great option for beginners.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans as well as a free forever plan that allows you to send as many emails as you like every month to up to 2000 subscribers. However, it’s also expensive in comparison to MailChimp and MailerLite and, therefore, you’ll need to shop around. ActiveCampaign is a sophisticated automation process that can be difficult to comprehend without prior experience in the marketing via email industry.

Tags
ActiveCampaign allows you to add product or customer-related tags for your contacts. These tags let you target your emails based upon your customers’ actions. However, they might not fit into any of the categories above. Tags are most often used in automations to conceal content and display important contact information. If you’re wondering how you can make use of tags in building an email list with active campaign, continue reading to find out more.

ActiveCampaign tags can be used to create an email database. To create this database you’ll need include the names and email addresses of your contacts. If you have lots of contacts, it is possible to use conditional content and tag them for different actions. ActiveCampaign only offers conditional content with the Plus plan. It lets you segment your subscribers in ways that can reduce the amount of emails you send. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very effective in keeping your business at the forefront of mind of your customers. They provide them with current details about the products and services they are interested in. Instead of mass email blasts that are sent to your entire contact list, personalized content can be targeted to specific customers according to gender, location or education level, as well as other aspects. These segments can also be made by analyzing the purchasing habits of customers. Automated email campaigns are not only beneficial for building an email database, but also for marketing to businesses.

In the beginning, you must test the automation campaigns to ensure they’re performing as planned. Automated email messages should be spaced in a way that customers don’t receive a lot of emails. Sending too many emails at once could cause your customers to unsubscribe so focus on only the most important opportunities. Aside from testing the automation of your emails, it is important to also test different topics, subject lines, and CTAs to determine which ones will yield the greatest results. You can also track the effectiveness of your campaigns using specific metrics that are based on your objectives.

Landing page builder
A landing page builder is a great tool to use when you are creating an email marketing list. ActiveCampaign offers a simple drag and drop editor that allows even the least experienced users to create stunning landing pages. ActiveCampaign also comes with CRM capabilities that let you track leads, and store valuable contact information. The platform also provides task management options, including daily week, quarterly, and daily tasks.

You can select to make use of pre-made templates or design a completely new page with an editor that drags and drops. This tool lets you add content, customize the layout, and even incorporate Google Analytics tracking code. In just a few minutes, you can create an outstanding landing page. The landingpage builder of ActiveCampaign comes with several other tools that can be utilized to improve your landing pages.