Autoresponder Email Follow Up Series

Build an Email List With Active Campaign

There are a lot of options when you are looking to build an email database. But how do you select the right one? ActiveCampaign recommends you to create test lists and have more than one. It is beneficial to have multiple lists so you can determine which are most likely to convert. In addition to features, search for a site that has an simple interface and tag options. This allows you to observe and compare performance of different lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails according to specific segments’ interests and behavior. To personalize every email, you can make use of dynamic content such as images or videos. To manage your list, you can use the CRM built into the platform.

However, one of the biggest disadvantages of ActiveCampaign is its incredibly complicated process. There are multiple steps to complete for each step, such as setting up segments and creating a lead score. While ActiveCampaign offers a range of help articles in the app and an extensive library of learning resources however, the functionality of the system is so extensive that you might be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for every email client but they do display correctly on mobile devices.

Cost
If you’re in the market to build an email list for your small business, you’re probably wondering about ActiveCampaign pricing. Although the service is affordable in comparison to other email marketing platforms, you must conduct some research prior to making any choices. There are a variety of options to create your email list, including split testing and email segmentation.

The cost of ActiveCampaign to build an email list differs based on the features you want. The basic plan is free up to 500 subscribers, but once you reach the 25,000-contact limit, you’ll need to pay $49 per month. If you feel you need more features, you can upgrade to a more expensive package at the time of your current billing cycle. The cost for ActiveCampaign’s email list is contingent on the number of subscribers it has.

Interface is simple to use
A simple interface to build an email list with ActiveCampaign. This tool provides a simple-to-use interface that allows you to create your welcome, abandoned-cart recovery order confirmation, upsell/downsell series of emails. You can also create your opt-in form, connect with potential clients, and offer discounts on popular coaching products. It’s easy to use and has many options.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions which include a no-cost forever plan that lets you send as many emails as you like each month to up to 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite and you’ll need to conduct some comparison shopping. ActiveCampaign does offer an advanced automation system that is difficult to comprehend without experience in the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags help to tailor your emails based on the customers’ actions. However, they might not fall under any of the categories mentioned above. Automations use tags to conceal content and display contact information. If you’re thinking of how to make use of tags to create an email list that is active campaign, read on to find out more.

To make use of tags to create an email list with ActiveCampaign, you must add the contacts’ names as well as email addresses and other data to help you categorize your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers into ways that reduce the amount of email messages sent. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated emails can be highly effective in keeping your business in the minds of your customers. They provide them with timely information about the products or services they are interested in. Instead of sending out massive email blasts to your entire contact list it is possible to target your audience with specific content based on gender or location as well as education level. These segments can also be developed in accordance with the buyer’s habits. Automated email marketing campaigns are not only beneficial for building an email database, but also for business-to-business marketing.

First, you should always test your automation campaigns to make sure they’re performing as planned. Automated emails should not be sent in a flurry to your customers. Sending too many emails in one go can cause your customers to unsubscribe, therefore, you should focus on the most important opportunities. You should test the automated nature of your emails. Also, you should test different subject lines and content CTAs, and CTAs to see which ones result in the most effective results. You can measure the effectiveness of your campaigns by creating specific metrics that are tailored to your objectives.

Landing page builder
If you’re creating an email marketing list, you may be interested in using a landing page builder. ActiveCampaign’s drag-and drop editor allows you to create stunning landing pages, even for the most novice users. It also includes CRM capabilities that allows you to track leads and keep valuable contact information. The platform also provides tasks management options, such as daily week, quarterly, and daily tasks.

You can make use of pre-made templates or design an entirely new page using the drag-and-drop editor. This tool lets you include content, personalize your layout, and even add Google Analytics tracking code. With a few clicks of the mouse, you can create a stunning landing page in just a few minutes. ActiveCampaign’s landingpage builder comes with many additional tools that can be used to enhance your landing pages.