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Build an Email List With Active Campaign

If you’re trying to build an email list, there are many options. But how do you select the right one? ActiveCampaign suggests you make test lists and have more than one. It is useful to have multiple lists so that you can identify which ones are the most likely convert. In addition to features, look for a website that has an easy to use interface and tag options. This way, you can track and compare the performance of each list against other.

Features
The most effective feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities enable you to send highly relevant emails based on certain segments’ interests and behavior. It is possible to use dynamic content, like videos and images to personalize each email. You can even use the built-in CRM of the platform to manage your list.

The main problem with ActiveCampaign is the complex process. There are multiple steps to complete for each step, from the creation of segments and the lead score. ActiveCampaign provides a range of help articles within the app as well as a complete training library. But it’s so complex that you may feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email client however they are displayed correctly on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if you are looking to set up an email database for your small business. The service is relatively inexpensive when compared to other marketing platforms, but if you want to get the most value of your marketing budget, you’ll need to do some research prior to. There are several features you can make use of to create your list, including segmentation for emails and split testing.

ActiveCampaign’s cost for building an email list is based on what features you require. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll be charged $49/month. You can also upgrade during your current billing period to a higher priced package if you feel you’ll require more features. The cost of building an email list using ActiveCampaign is dependent on the number of subscribers you have.

Simple to use interface
The interface of ActiveCampaign is easy use to create your email list. This tool offers a simple-to-understand interface that allows you to design your welcome, abandoned cart recovery, order confirmation, and downsell/upsell email series. You can also design your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. It’s simple to use and has many options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan that allows you to send as many emails as you want each month to up to 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite, so you need to do some comparison shopping. ActiveCampaign does provide an advanced automated process that can be difficult to comprehend without prior experience in the marketing via email industry.

Tags
You can apply customer and tags that relate to products to your contacts in ActiveCampaign. These tags make it easier to target your emails based on your customers’ behaviour. But they may not belong to any of the categories above. Automations use tags to hide content and display contact information. Learn how tags can be utilized to create an active email list.

ActiveCampaign tags can be used to construct an email database. To build this database, you will need to add the email addresses and names of your contacts. If you have many contacts, it is possible to use conditional content and tag them for various actions. Conditional content is exclusive to ActiveCampaign and available only on the Plus plan. This lets you segment your subscribers in ways that reduce the number of emails you send. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be efficient in keeping your business prominent among your customers. They provide them with up-to-date information on the products and services they are interested in. Instead of sending out mass email blasts to the entire list of contacts it is possible to target your audience by focusing your content on gender, location, and education level. These segments can be based on purchasing habits. Automated email marketing campaigns are not only effective for building an email list but also for business-to-business marketing.

First, you must test your automation campaigns to make sure they’re functioning as intended. Automated email messages should be spaced to ensure that your customers don’t receive a lot of emails. Sending too many emails at one time can cause customers to unsubscribe. Therefore, you should focus on the most important opportunities. In addition to testing the automation of your emails, it is important to also test different subject lines, content and CTAs to determine which produce the best results. You can even monitor the effectiveness of your campaigns using customized metrics that match your goals.

Landing page builder
If you’re creating an email marketing list, you may want to consider using a landing page builder. The drag-and-drop editor in ActiveCampaign allows you to easily create stunning landing pages even for least experienced users. The program also has CRM capabilities that let you keep track of leads and save valuable contact details. The platform has the option of managing tasks that include daily, weekly and quarterly tasks.

You have the option to either choose pre-made templates or create a new one with a drag-and-drop editor. With this tool you can include content, alter the layout, and even integrate Google Analytics tracking code into your site. In only a few minutes you can design an amazing landing page. The landingpage builder in ActiveCampaign has several other tools that can be utilized to enhance your landing pages.