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Build an Email List With Active Campaign

There are numerous options if you want to build an email database. But how do you choose the right one? ActiveCampaign suggests you make test lists and keep more than one. It is beneficial to have multiple lists to identify which ones are the most likely to convert. In addition to features, look for a site that has an easy to use interface and tag options. This lets you track and analyze the performance of each list with the other.

Features
The most powerful feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send relevant emails to specific segments based upon their interests and behaviors. You can use dynamic content, like videos and images to personalize every email. You can also make use of the platform’s built-in CRM to manage your list.

But, one of the biggest drawbacks of ActiveCampaign is its incredibly complicated process. Each step requires multiple steps, like creating segments and creating leads. ActiveCampaign provides a variety of help articles that are available in the app, along with a comprehensive training library. However, it’s so complicated that you could feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email clients however they are displayed correctly on mobile devices.

Cost
If you’re looking to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. While the service is affordable in comparison to other email marketing platforms you will need to do some research prior to making any decision. There are a variety of options to create your email list which include split testing and email segmentation.

The cost for building an email list with ActiveCampaign will vary based on the features you want. The basic plan is free up to 500 subscribers, however when you reach the 25,000-contact limit, you’ll be required to pay $49 per month. You can also upgrade during your current billing cycle to a more costly package if you believe you’ll require more features. The cost for ActiveCampaign’s email list is contingent on how many subscribers it has.

Interface is simple to use
ActiveCampaign’s interface is simple to make use of to build your email list. This tool offers an easy-to-use interface that lets you set up your welcome, abandoned cart recovery, order confirmation, upsell and downsell series of emails. You can also create your opt-in forms, communicate with prospects, and provide discounts on popular coaching products. There are a variety of options to pick from and the interface is straightforward and easy to use, making it a good choice for beginners.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans which include a no-cost forever plan that allows you to send as many emails as you like each month to up to 2000 subscribers. However, it’s expensive when compared to MailChimp and MailerLite which is why you have to do some comparison shopping. ActiveCampaign is a sophisticated automated process that can be difficult to comprehend without experience in the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags let you send targeted emails based on your customers’ behaviors. However, they might not be included in any of the above categories. Automations employ tags to hide content and display contact information. If you’re wondering how you can make use of tags to build an email list that has an active campaign, keep reading to learn more.

ActiveCampaign tags can be used to construct an email database. To do this you’ll need to add the email addresses and names of your contacts. You can also make use of conditional content to tag multiple contacts for various actions. Conditional content is exclusive to ActiveCampaign and available only on the Plus plan. This lets you segment your subscribers in ways which reduce the number of emails sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be incredibly effective at keeping your business at the forefront of your customers’ minds, providing them with timely information about the products and services that appeal to them. Instead of sending massive email blasts to your entire list of contacts it is possible to target your audience with specific content based on gender or location, as well as by education level. These segments can also be based on purchase habits. Automated email marketing campaigns are not just beneficial for building an email database, but also for business-to-business marketing.

First, you must check the automated campaigns to ensure that they’re working as you intended. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails in one go can cause customers to unsubscribe. So focus on the most important opportunities. You should test the automated nature of your emails. Also, you should test different subject lines as well as content, CTAs and CTAs to determine which result in the most effective results. You can track the performance of your campaigns with specific metrics that are tailored to your objectives.

Landing page builder
A landing page builder is a fantastic tool to use when creating an email marketing list. ActiveCampaign offers a simple drag-and drop editor that allows even the novice users to create stunning landing pages. ActiveCampaign also offers CRM capabilities that let you track leads and save important contact details. The platform has tasks management options that include weekly, daily, and quarterly tasks.

You can make use of pre-made templates or create a new one using a drag and drop editor. This tool allows you to add content, alter the layout, and even integrate Google Analytics tracking code. In just a few minutes you can design an impressive landing page. The landingpage builder of ActiveCampaign comes with numerous additional tools that you can use to improve your landing pages.