Autoresponder Email Marketing And Tracking

Build an Email List With Active Campaign

If you’re trying to build an email list, you have numerous options. How do you choose the best one? ActiveCampaign recommends you to create test lists and keep more than one. It is helpful to have multiple lists to determine which ones are most likely convert. Also, you should look for an interface that is easy to use and tag options. This allows you to track and compare the performance across different lists.

Features
One of the most powerful characteristics of ActiveCampaign is the ability to segment customers according to their current stage of the buying cycle. ActiveCampaign’s advanced segmentation features allow you to send relevant emails to specific segments based on their interests and behavior. To personalize each email, you can make use of dynamic content like videos or images. You can even make use of the built-in CRM of the platform to manage your list.

But, one of the major drawbacks of ActiveCampaign is its overly complicated process. Each step requires multiple steps, like creating segments and creating leads. While ActiveCampaign does provide a range of help articles in the app and a comprehensive training library however, the functionality of the system is so extensive that you may feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they display in a suitable format on mobile devices.

Cost
If you’re looking to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. Although the service is inexpensive compared to other email marketing platforms you must conduct some research before you make any choices. There are a variety of options to create your email list including split testing, as well as email segmentation.

The cost of building an email list using ActiveCampaign will vary based on the features you require. The basic plan is free for up to 500 subscribers, however when you reach the 25,000-contact limit, you’ll have to pay $49 per month. If you think you require more features you can upgrade to a more expensive package at the time of your current billing cycle. ActiveCampaign’s cost for building an email list will depend on how many subscribers it has.

Interface is easy to use
A simple interface to build an email list with ActiveCampaign. This tool offers an easy-to-use interface that allows you to set up your welcome, abandoned cart recovery, order confirmation, upsell/downsell emails. You can also create your opt-in forms, connect with prospects, and provide discounts on popular coaching products. There are a variety of options to choose from, and the interface is straightforward and simple, making it an excellent choice for any beginner.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans, including a free forever plan that lets you send as many emails as you’d like each month to up to 2000 subscribers. It’s quite costly in comparison to MailChimp or MailerLite therefore it’s worth comparing. ActiveCampaign provides advanced automation that is difficult to understand when you’re not familiar with the industry of email marketing.

Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags help to tailor your emails based on the customers behaviour. They may not be included in any of the categories. Automations use tags to hide content and display contact information. Learn how tags can be used to create an active email list.

ActiveCampaign tags can be used to create an email database. To build a database you’ll need include the names and email addresses of your contacts. If you have lots of contacts, you can make use of conditional content and tag them for different actions. ActiveCampaign only offers conditional content with the Plus plan. It lets you segment your subscribers in ways that can reduce the amount of emails that are sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your company at the forefront of mind of your customers. They provide them with up-to-date information about the products or services they are interested in. Instead of sending mass email blasts to the entire contact list, you can target customers with targeted content by gender or location as well as education level. These segments can also be based upon buying habits. Automated emails are not only effective for building an email list , but are also beneficial for business-to-business marketing.

To ensure that your automation campaigns are functioning properly, first test them. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails at one time could result in customers opting out. Therefore, focus on the most important opportunities. Aside from testing the automation of your emails, it is important to also test different subject lines, content and CTAs to determine which ones produce the best results. You can even track the performance of your campaigns with customized metrics that match your objectives.

Landing page builder
If you’re building an email marketing list, you might be interested in using a landing page creator. ActiveCampaign offers an easy-to-use drag-and-drop editor that allows even the novice users to create stunning landing pages. It also comes with CRM capabilities, which allow you to track leads and keep valuable contact details. The platform also offers task management options that include daily, weekly and quarterly tasks.

You can use pre-made templates or create an entirely new page using an editor that can be dragged and dropped. With this tool you can include content, customize the layout, and even incorporate Google Analytics tracking code on the page. In just a few seconds, you can create an outstanding landing page. The landing page builder from ActiveCampaign comes with many additional tools that can be used to enhance your landing pages.