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Build an Email List With Active Campaign

There are many options available if you want to build an email database. But how do you pick the best one? ActiveCampaign suggests that you have several test lists. It is beneficial to have multiple lists so you can determine which are most likely to convert. In addition to features, look for a service that has easy to use interface and tag options. This allows you to observe and compare performance of different lists.

Features
One of the most powerful features of ActiveCampaign is the capability to segment customers based on their stage in the buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails to specific segments based on their interests and behaviour. To personalize every email, you can utilize dynamic content, such as videos or images. To manage your list, you can make use of the platform’s built in CRM.

However, one of the biggest disadvantages of ActiveCampaign is its incredibly complicated process. There are multiple steps to follow for each step, including setting up segments and creating a lead score. ActiveCampaign provides a variety of in-app help articles along with a comprehensive training library. However, it’s so complicated that you may be overwhelmed. ActiveCampaign’s email campaigns aren’t designed to work with all email clients but they do display correctly on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if you are in the market to create an email database for your small-scale business. While the service is affordable when compared with other email marketing platforms you will need to do some research prior to making any decisions. There are many options to create your list including segmentation of emails and split testing.

The cost of ActiveCampaign’s email list is based on the features you need. The basic plan is free for up to 500 subscribers, but once you reach the 25,000-contact limit, you’ll have to pay $49 per month. You can also upgrade during your current billing cycle to a higher-priced package if you believe you’ll need more functionality. The cost of establishing an email list using ActiveCampaign is dependent on the number of subscribers you have.

Easy to use interface
ActiveCampaign’s interface is simple to use to create your email list. This tool provides a simple-to-use interface that allows you to set up your welcome, abandoned cart recovery order confirmation, upsell/downsell series of emails. You can also set up opt-in forms, connect to prospects, and even offer discounts on popular coaching products. There are many options to choose from, and the interface is straightforward which makes it a great choice for beginners.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users as well as a free forever plan that lets you send as many emails as you like each month to up to 2000 subscribers. It is quite expensive when compared to MailChimp or MailerLite which is why it’s worth looking at a comparison. ActiveCampaign offers advanced automation that is difficult to comprehend in case you aren’t familiar with the world of email marketing.

Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags let you tailor your emails based on the behavior of your customers. They may not be included in any of the above categories. Automations use tags to hide content and display contact information. If you’re looking for ways to make use of tags in building an email list with active campaign, read on to learn more.

ActiveCampaign tags can be used to build an email database. To build a database you’ll need add the email addresses and names of your contacts. You can also apply conditional content to tag multiple contacts for various actions. ActiveCampaign only provides conditional content on the Plus plan. It lets you segment your subscribers in ways that can reduce the amount of emails you send. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be extremely effective at keeping your business at the forefront of your customers’ minds, by providing them with current information on the products and services that are of interest to them. Instead of sending out mass email blasts to the entire list of contacts you can target your customers with targeted content based on gender and location, as well as educational level. These segments can also be based on buying habits. In addition to building an email database, automated email campaigns are also beneficial for business-to-business email marketing.

The first step is to test the automation campaigns to ensure they are working as intended. Automated emails should not be sent in a rush to your customers. Sending too many emails at one time can cause your customers to unsubscribe, so concentrate on the most important opportunities. In addition to testing the automated nature of your emails, you should also test different subjects, content, and CTAs to determine which will yield the greatest results. You can even monitor the performance of your campaigns with specific metrics that correspond to your goals.

Landing page builder
If you’re creating an email marketing list, you may think about using a landing-page builder. ActiveCampaign’s drag-and drop editor makes it easy to design stunning landing pages for even the least experienced users. It also comes with CRM capabilities, which allows you to track leads and keep valuable contact information. The platform also provides task management options, including daily week, quarterly, and daily tasks.

You can select to make use of pre-made templates or design your own page completely using an editor that can be dragged and dropped. This tool lets you add content, modify the layout, and even integrate Google Analytics tracking code. With just a few clicks the mouse, you can create a stunning landing page in a matter of minutes. ActiveCampaign’s landingpage builder comes with numerous additional tools that you can use to enhance your landing pages.