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Build an Email List With Active Campaign

If you’re looking to create an email list, you have numerous options. But how do you pick the right one? ActiveCampaign recommends that you create test lists and have more than one. It is helpful to have several lists to determine which ones are most likely to convert. It is also important to choose an application that has easy-to-use interfaces and tag options. This allows you to track and compare the performance of each list against other.

Features
One of the most powerful characteristics of ActiveCampaign is the ability to segment customers according to their stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send highly relevant emails to specific segments based upon their interests and behavior. It is possible to use dynamic content, such as images and videos to personalize every email. You can even make use of the CRM built into the platform to manage your email list.

The biggest issue with ActiveCampaign is its complicated process. There are multiple steps to complete each procedure, including creating segments and setting up an lead score. While ActiveCampaign offers a range of help articles in the app and an extensive library of learning resources however, the functionality of the system is so extensive that you might feel overwhelmed. ActiveCampaign’s email campaign are not optimized for every email client but they do display correctly on mobile devices.

Cost
If you’re in the market to build an email list for your small business, you’re probably wondering about ActiveCampaign pricing. Although the service is quite affordable when compared with other email marketing platforms you must conduct some research before you make any choices. There are a lot of options to create your email list, including split testing and email segmentation.

ActiveCampaign’s cost for building an email list differs based on the features you’ll need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will have to pay $49 per month. If you think you require more features you can upgrade to a higher-priced package during your current billing period. The cost of creating an email list with ActiveCampaign is contingent on the number of subscribers you have.

Interface is easy to use
ActiveCampaign’s interface is simple to make use of to build your email list. This tool offers a simple-to-understand interface that allows you to set up your welcome abandoned cart recovery as well as order confirmation and downsell and upsell series of emails. You can also create opt-in forms and connect with prospects to offer discounts on popular coaching products. There are numerous options to choose from, and the interface is easy to use which makes it a great option for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan which lets you send as many emails as you’d like every month to as many as 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite therefore it’s worth comparing. ActiveCampaign provides advanced automation that is hard to comprehend for those who aren’t acquainted with the industry of email marketing.

Tags
ActiveCampaign allows you to add product or client-related tags for your contacts. These tags help to tailor your emails based on your clients’ behaviour. But they don’t fit into any of the categories mentioned above. Tags are used most often in automations to hide content and display essential contact information. Learn how tags can be utilized to build an active email list.

ActiveCampaign tags can be used to build an email database. To build a database you’ll need include the names and email addresses of your contacts. If you have a lot of contacts, you may use conditional content and tag them for various actions. Conditional content is exclusive to ActiveCampaign and only available on the Plus plan. It allows you to segment your subscribers into ways that reduce the amount of email messages sent. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your business in the minds of your customers. They provide them with current details about the products and services they are interested in. Instead of sending out mass emails to your entire list of contacts you can focus on your customers with targeted content based on gender, location, and education level. These segments can also be made based on purchasing habits. In addition to building an email database, automated email marketing campaigns are useful for business-to-business email marketing.

First, you must test the automation campaigns to ensure that they’re performing as planned. Automated email messages should be spaced to ensure that your customers don’t get bombarded. Sending too many emails in one go can cause customers to unsubscribe. So focus on the most important opportunities. Apart from testing the automation of your emails, you should also test different subject lines, content and CTAs to determine which generate the best results. You can even track the effectiveness of your campaigns using specific metrics that are based on your goals.

Landing page builder
A landing page builder is a fantastic tool to use when you are building an email marketing list. ActiveCampaign offers a simple drag-and drop editor, allowing even the most inexperienced users to easily create stunning landing pages. The program also has CRM capabilities, which allows you to track leads and record important contact information. The platform has task management options , which include daily, weekly, and quarterly tasks.

You can choose from pre-designed templates or build a completely new page with a drag-and-drop editor. This tool lets you add content, modify the layout, and even add Google Analytics tracking code. With a few clicks of the mouse, you’ll create a stunning landing page in just a few minutes. The landing page builder from ActiveCampaign comes with numerous additional tools that you can use to enhance your landing pages.