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Build an Email List With Active Campaign

There are a variety of options if you want to build an email database. But how do you pick the right one? ActiveCampaign suggests that you create test lists and keep more than one. It is beneficial to have multiple lists so that you can identify which ones are the most likely convert. It is also important to choose an application that has easy-to-use interfaces and tag options. This allows you to analyze and compare the performance of the various lists.

Features
One of the most effective characteristics of ActiveCampaign is the capability to segment customers according to their buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails according to specific segments’ interests as well as behaviors. To personalize every email, you can employ dynamic content, such as images or videos. You can even use the built-in CRM feature of the platform to manage your list.

The main issue with ActiveCampaign is its complex process. There are numerous steps to follow for each step, from setting up segments and establishing an lead score. ActiveCampaign offers a number of help articles in the app along with a comprehensive training library. But it’s so complex that you could feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email client however they are displayed correctly on mobile devices.

Cost
If you’re in the market to create an email list for your small business, you’re probably wondering about ActiveCampaign pricing. Although the service is quite inexpensive compared to other email marketing platforms you must conduct some research prior to making any decisions. There are a number of options to build your list including email segmentation and split testing.

The cost of establishing an email list using ActiveCampaign differs greatly based on the features you require. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll be charged $49/month. You can upgrade your plan during the current billing cycle to a more expensive package if you think you’ll need more functionality. The cost of establishing an email list with ActiveCampaign is contingent on the number of subscribers you have.

Easy to use interface
ActiveCampaign’s interface is simple to create your email list. This tool offers a simple-to-understand interface that allows you to create your welcome abandoned cart recovery orders confirmation, upsell/downsell email series. You can also build your opt-in forms and connect with prospects to offer discounts on popular coaching products. It’s easy to use and includes a lot of options.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions as well as a free forever plan that allows you to send as many emails as you like each month to up 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite and it’s worth comparing. ActiveCampaign provides advanced automation that can be difficult to grasp in case you aren’t familiar with the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags let you send targeted emails based on your customers’ behaviors. They might not be included in any of the categories. Tags are most often used in automated applications to conceal content and show important contact information. If you’re wondering how to make use of tags to build an email list with an active campaign, keep reading to find out more.

ActiveCampaign tags can be used to create an email database. To build a database it is necessary to add the names and email addresses of your contacts. If you have a lot of contacts, you may use conditional content and tag them for various actions. ActiveCampaign only offers conditional content on the Plus plan. It allows you to segment your subscribers in ways that can reduce the amount of emails you send. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very efficient in keeping your business top of mind for your customers. They give them timely details about the products and services they are interested in. Instead of mass email blasts being sent to all your contact list, personalized content can be tailored to specific customers depending on gender, geographic location and education level, among other variables. These segments can also be made according to the purchase habits of your customers. Automated emails are not only beneficial for building an email list but also for business-to-business marketing.

To ensure that your automation campaigns are running properly, you must first test them. Automated emails shouldn’t be sent out in a hurry to your customers. Sending too many emails simultaneously could result in customers opting out. Therefore, focus on the most important opportunities. Apart from testing the automation of your emails, it is important to also test different topics, subject lines, and CTAs to determine which produce the best results. You can track the effectiveness of your campaigns using custom metrics that match your objectives.

Landing page builder
If you’re building an email marketing list, you may think about using a landing-page builder. The drag-and-drop editor in ActiveCampaign makes it easy to design stunning landing pages, even for the most inexperienced users. It also comes with CRM capabilities, which allow you to track leads and store valuable contact information. The platform also provides tasks management options, such as daily weekly, monthly, and quarterly tasks.

You can either choose pre-made templates or create a new one with a drag-and-drop editor. With this tool you can add information, change the layout, and even incorporate Google Analytics tracking code into the page. With a few clicks of the mouse, you can have a beautiful landing page in a matter of minutes. The page builder for landing pages from ActiveCampaign comes with a host of additional tools to enhance your landing pages.