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Build an Email List With Active Campaign

There are numerous options when you are looking to build an email database. How do you pick the best one? ActiveCampaign recommends having multiple test lists. It is helpful to keep multiple lists to determine which ones are most likely convert. In addition to features, search for a platform that offers an easy-to-use interface and tag options. This way, you can track and compare the performance of each list against other.

Features
The most effective feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send relevant emails to specific segments based on their preferences and behavior. You can use dynamic content, such as videos and images to personalize every email. To manage your list, you can use the CRM built into the platform.

The biggest issue with ActiveCampaign is its complicated process. Each step requires several steps, such as creating segments and creating leads. While ActiveCampaign does provide a range of in-app help articles and a comprehensive training library however, the functionality of the system is so extensive that it can make you be overwhelmed. The email campaigns of ActiveCampaign are not optimized for all email client however they are displayed correctly on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if are in the market to create an email database for your small-scale business. The service is relatively inexpensive compared to other email marketing platforms, but if want to maximize the value of your marketing budget, it’s best to conduct some research before you decide. You have a number of options to create your email list including split testing, as well as email segmentation.

The cost of ActiveCampaign to build an email list varies depending on the features you need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll have to pay $49/month. You can upgrade your plan during the current billing period to a higher priced package if you think you’ll require more features. The cost of establishing an email list using ActiveCampaign depends on how many subscribers you have.

Interface is simple to use
ActiveCampaign’s interface is simple to use for building your email list. The tool comes with a simple interface that allows you to create your welcome abandoned cart recovery, order confirmation, and downsell/upsell email series. You can also create opt-in forms and connect with prospective customers to offer discounts on popular coaching products. There are numerous features to choose from and the interface is straightforward, making it a great choice for any beginner.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans that include a free forever plan that lets you send as many emails as you like every month to up to 2000 subscribers. It’s expensive in comparison to MailChimp or MailerLite which is why it’s worth doing some comparison shopping. ActiveCampaign does offer an advanced automated process that can be difficult to comprehend without knowledge of the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags help to personalize your emails based on your customers’ behavior. They may not fall under any of the above categories. Automations employ tags to hide content and display contact information. If you’re wondering how you can make use of tags in building an email list with an active campaign, read on to find out more.

To use tags to build an email list using ActiveCampaign You must include names of contacts, email addresses, and other information to help you categorize your contacts. If you have a lot of contacts, you can use conditional content and tag them to perform different actions. ActiveCampaign only provides conditional content on the Plus plan. It lets you segment your subscribers in ways that decrease the amount of emails you send. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your business top of mind for your customers. They provide them with timely information on the products and services they are interested in. Instead of sending massive email blasts to your entire list of contacts, you can target customers with specific content based on gender or location as well as education level. These segments can be based on purchasing habits. Besides building an email list automated email marketing campaigns are beneficial for businesses-to-business marketing.

In the beginning, you must check the automated campaigns to make sure they are working as intended. Automated emails should be distributed appropriately so that your customers don’t receive a lot of emails. Sending too many emails at once can cause your customers to unsubscribe, therefore, you should focus on the most important opportunities. Apart from testing the automation of your emails, you should also test different topics, subject lines, and CTAs to determine which ones will yield the greatest results. You can track the performance of your marketing campaigns using specific metrics that are tailored to your goals.

Landing page builder
If you’re building an email marketing list, you may need to think about using a landing-page builder. ActiveCampaign’s drag-and drop editor makes it easy to design stunning landing pages even for most novice users. ActiveCampaign also has CRM capabilities that let you track leads, and store important contact information. The platform offers tasks management options that include daily, weekly, and quarterly tasks.

You can make use of pre-made templates or create your own page by using a drag-and-drop editor. This tool lets you add content, alter the layout, and even integrate Google Analytics tracking code. In just a few seconds, you can create a stunning landing page. ActiveCampaign’s landingpage builder comes with numerous additional tools that can be utilized to improve your landing pages.