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Build an Email List With Active Campaign

If you’re looking to build an email list, you have several options. But how do you select the best one? ActiveCampaign recommends having multiple test lists. It is beneficial to have multiple lists to know which lists are most likely to be converted. It is also important to choose an online service that has user-friendly interfaces and tag options. This lets you track and examine the performance of every list with other.

Features
One of the most effective features of ActiveCampaign is the capability to segment customers according to their stage in the buying cycle. ActiveCampaign’s advanced segmentation features allow you to send relevant emails to specific segments based on their preferences and behaviour. To personalize each email, you can make use of dynamic content, such as images or videos. To manage your email list, use the built-in CRM of the platform.

ActiveCampaign’s biggest problem is its complex process. Each step requires multiple steps, including the creation of segments and creating leads. While ActiveCampaign does provide a range of help content in-app and a comprehensive training library however, the functionality of the system is so extensive that it can make you be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, however they display in a proper format on mobile devices.

Cost
If you’re looking to build an email list for your small company, you’re probably thinking about ActiveCampaign pricing. The cost is fairly low when compared to other marketing platforms, but if want to make the most of your marketing budget, it’s best to do some research prior to. There are several features you can use to create your list including segmentation of emails and split testing.

The cost of ActiveCampaign to build an email list differs based on the features you need. The basic plan is free for 500 subscribers. After you reach the limit of 25000 contacts, you’ll have to pay $49/month. You can upgrade your plan during the current billing cycle to a more costly package if you think you’ll require more features. The cost of building an email list with ActiveCampaign is dependent on the number of subscribers you have.

Simple to use interface
The interface of ActiveCampaign is easy use to create your email list. This tool is easy to understand interface that lets you design your welcome, abandoned cart recovery ordering confirmation, as well as downsell/upsell email series. You can also create opt-in forms and connect with potential customers to offer discounts on popular coaching products. It’s simple to use and has a wealth of features.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans that include a free forever plan that lets you send as many emails as you want every month to up to 2000 subscribers. It’s quite expensive when compared to MailChimp or MailerLite so it is worth comparing. ActiveCampaign offers advanced automation that is hard to comprehend for those who aren’t acquainted with the field of email marketing.

Tags
ActiveCampaign allows you to add product or customer-related tags to your contacts. These tags help to personalize your messages based on your customers’ behaviour. They might not be included in any of the categories. Automations use tags to hide content and display contact information. Learn how tags can be utilized to build an active email list.

ActiveCampaign tags can be used to build an email database. To build a database you’ll need to include the names and email addresses of your contacts. If you have a lot of contacts, you can use conditional content and tag them to perform different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It allows you to segment your subscribers in ways that decrease the amount of emails that are sent. This lets you send relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be efficient in keeping your business top of mind for your customers. They provide them with timely information about the products and services they are interested in. Instead of sending mass email blasts to the entire contact list you can focus on your customers with targeted content by gender or location as well as education level. These segments can also be developed by analyzing the purchasing habits of customers. Besides building an email list, automated email campaigns can be effective for business-to business email marketing.

To ensure that your automation campaigns are working correctly, you should first test them. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails simultaneously could result in customers opting out. Therefore, you should focus on the most important opportunities. Aside from testing the automation of your emails, it is important to also test different topics, subject lines, and CTAs to determine which ones generate the best results. You can monitor the effectiveness of your campaigns by creating specific metrics that are tailored to your objectives.

Landing page builder
If you’re creating an email marketing list, you might want to consider using a landing page creator. ActiveCampaign provides a simple drag-and-drop editor that allows even the most novice users to create stunning landing pages. The program also has CRM capabilities that allows you to keep track of leads and save valuable contact details. The platform also offers task management options that include daily, weekly and quarterly tasks.

You can select to utilize pre-designed templates or create an entirely new page using an editor that drags and drops. With this tool you can include information, change the layout, and even integrate Google Analytics tracking code on the page. In just a few seconds, you can build a stunning landing page. ActiveCampaign’s landingpage builder comes with several other tools that you can use to enhance your landing pages.