Build an Email List With Active Campaign
There are a variety of options in the event that you wish to create an email database. How do you choose the right one? ActiveCampaign recommends that you create test lists and keep more than one. It is beneficial to have multiple lists to identify which ones are the most likely to convert. In addition to features, look for a service that has simple interface and tag options. This lets you observe and compare performance of different lists.
Features
ActiveCampaign’s most powerful feature is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific groups based on their interests and behaviour. You can utilize dynamic content, like images and videos to personalize each email. To manage your list, you can make use of the CRM built into the platform.
ActiveCampaign’s biggest problem is its complicated process. There are numerous steps to take in each step, such as setting up segments and creating a lead score. While ActiveCampaign provides a wide array of help articles within the app as well as an extensive library of learning resources however, the functionality of the system is so extensive that it can make you feel overwhelmed. ActiveCampaign’s email campaign are not optimized for all email client, but they display properly on mobile devices.
Cost
ActiveCampaign pricing is something you might be interested in if are in the market to create an email database for your small business. The service is relatively inexpensive in comparison to other email marketing platforms, but if you want to make the most of your marketing budget, you’ll have to do some research first. There are many options to build your email list including split testing, as well as email segmentation.
The cost for ActiveCampaign’s email list varies depending on the features you’ll need. The basic plan is free for up to 500 subscribers, however when you reach the 25,000 contact limit, you’ll have pay $49 per month. If you think you require more features you can upgrade to a more expensive package during your current billing period. The cost for ActiveCampaign’s email list will depend on how many subscribers it has.
Simple to use interface
Easy to use interface for creating an email list using ActiveCampaign. This tool is easy to understand interface that allows you to design your welcome, abandoned cart recovery, order confirmation, and downsell and upsell series of emails. You can also create your opt-in forms, communicate to prospects, and even offer discounts on popular coaching products. It’s easy to use and has a wealth of features.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan that allows you to send as many emails as you’d like per month to up to 2000 subscribers. It’s quite costly when compared to MailChimp or MailerLite which is why it’s worth looking at a comparison. ActiveCampaign does provide an advanced automated process that can be difficult to understand without some prior experience in the marketing via email industry.
Tags
You can add customer and product-related tags to your contacts in ActiveCampaign. These tags can make it easier to send targeted messages based on your customers’ behavior. But they may not belong to one of the categories listed above. Automations use tags to hide content and display contact information. If you’re thinking of how to make use of tags to build an email list with an active campaign, continue reading to learn more.
ActiveCampaign tags can be used to build an email database. To create this database it is necessary to add the email addresses and names of your contacts. If you have a lot of contacts, it is possible to use conditional content and tag them for different actions. Conditional content is exclusive to ActiveCampaign and is only available on the Plus plan. This allows you to segment your subscribers in ways which reduce the amount of emails that are sent. This allows you to deliver relevant content to your subscribers.
Automated campaigns
Automated campaigns for building an email list can be extremely effective at keeping your business in the forefront of your customers’ minds, by providing them with timely information about the products and services that will interest them. Instead of sending out mass emails being sent out to your entire email list, content that is targeted can be tailored to specific customers depending on gender, geographic location or education level, as well as other variables. These segments can be based on purchasing habits. Automated email campaigns aren’t just beneficial for building an email list , but also for business-to-business marketing.
To make sure that your automation campaigns are working properly, you must first test them. Automated email messages should be spaced in a way that customers don’t get bombarded. Sending too many emails in one go can cause customers to unsubscribe. Therefore, focus on the most important opportunities. Aside from testing the automation of your emails, it is important to also test different subjects, content, and CTAs to determine which will yield the greatest results. You can also track the effectiveness of your campaigns by using specific metrics that correspond to your goals.
Landing page builder
A landing page builder is an excellent tool to use when creating an email marketing list. ActiveCampaign offers a simple drag and drop editor that allows even the most novice users to create stunning landing pages. The program also has CRM capabilities, which allows you to track leads and keep important contact information. The platform also offers tasks management options, such as daily, weekly, and quarterly tasks.
You have the option to either choose pre-made templates or create a new page with a drag-and-drop editor. With this tool it is possible to add content, alter the layout, and even add Google Analytics tracking code into your page. In just a few seconds, you can create an outstanding landing page. The page builder for landing pages from ActiveCampaign comes with a host of additional tools to enhance your landing pages.