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Build an Email List With Active Campaign

There are many options available if you want to build an email database. How do you choose the best one? ActiveCampaign suggests having multiple test lists. It is helpful to have multiple lists to identify which ones are the most likely convert. You should also look for an interface that is easy to use and tag options. This lets you analyze and compare the performance of the various lists.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails according to particular segments’ interests and behaviors. You can utilize dynamic content, like images and videos, to personalize each email. To manage your list, you can utilize the built-in CRM feature of the platform.

The biggest issue with ActiveCampaign is its complicated process. Each step involves multiple steps, like creating segments and creating leads. While ActiveCampaign does provide a range of in-app help articles and an extensive library of training materials Its capabilities are so extensive that you could be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they show in a format that is suitable on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if are in the market to create an email database for your small-scale business. The service is relatively inexpensive in comparison to other email marketing platforms, but if you want to get the most out of your marketing budget, you’ll have to conduct some research prior to. There are many features you can make use of to create your list, including segmentation for emails and split testing.

The cost for building an email list with ActiveCampaign will vary based on the features that you require. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will have to pay $49/month. You can upgrade your plan during the current billing cycle to a more costly plan if you think you’ll require more functions. The cost of creating an email list using ActiveCampaign depends on how many subscribers you have.

Easy to use interface
Easy to use interface for building an email list with ActiveCampaign. The tool comes with a simple interface that lets you set up your welcome abandoned cart recovery as well as order confirmation and downsell/upsell email series. You can also create opt-in forms and connect with prospects to offer discounts on popular coaching products. There are plenty of options to choose from, and the interface is straightforward and easy to use, making it a good option for anyone who is just starting out.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan which allows you to send as many emails as you’d like per month to up to 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite and, therefore, you’ll need to shop around. ActiveCampaign offers advanced automation that is difficult to understand when you’re not familiar with the industry of email marketing.

Tags
You can add customer and product-related tags to your contacts in ActiveCampaign. These tags let you send targeted emails based on your customers’ behavior. They might not be included in any of the categories. Tags are most often used in automations to hide content and to display vital contact information. Learn how tags can be utilized to create an active email list.

To use tags to build an email list using ActiveCampaign it is necessary to include the names of the contacts along with email addresses and other data that will allow you to segment your contacts. You can also use conditional content to tag multiple contacts for different actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers in ways that reduce the number of emails sent. This lets you send relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your company in the minds of your customers. They give them timely details about the products and services they are interested in. Instead of sending mass emails to your entire contact list it is possible to target your audience with specific content based on gender or location, as well as by education level. These segments can also be created according to the purchase habits of your customers. Apart from creating an email list automated email marketing campaigns are beneficial for business-to-business email marketing.

To ensure that your automation campaigns work properly, you need to first test the effectiveness of your automation campaigns. Automated emails should not be sent in a flurry to your customers. Sending too many emails at once could cause customers to unsubscribe. So focus on the most important opportunities. You should test the automated nature of your emails. Also you should test various subject lines as well as content, CTAs, and CTAs to see which ones result in the most effective results. You can measure the effectiveness of your campaigns by creating specific metrics that are tailored to your goals.

Landing page builder
A landing page builder is an excellent tool to use when building an email marketing list. The drag-and-drop editor of ActiveCampaign makes it easy to create stunning landing pages, even for the most inexperienced users. ActiveCampaign also has CRM capabilities that let you track leads, and store valuable contact information. The platform provides tasks management options that include daily, weekly, and quarterly tasks.

You can either use pre-made templates, or create a new page using a drag-and drop editor. This tool lets you include content, personalize the layout, and even add Google Analytics tracking code. With just a few clicks the mouse, you can create a stunning landing page in just a few minutes. ActiveCampaign’s landingpage builder comes with numerous additional tools that can be utilized to enhance your landing pages.