Build an Email List With Active Campaign
There are a lot of options for you to create an email database. What should you do to choose the best one? ActiveCampaign suggests that you have several test lists. It is beneficial to have multiple lists to determine which ones are most likely to convert. In addition to features, search for a platform that offers an easy-to-use interface and tag options. This lets you observe and compare performance of various lists.
Features
One of the most powerful characteristics of ActiveCampaign is the ability to segment customers based on their current stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific groups based on their interests and behaviors. You can use dynamic content, like images and videos, to personalize each email. To manage your list, you can use the built-in CRM of the platform.
ActiveCampaign’s biggest problem is its complex process. Each step requires several steps, such as creating segments and creating leads. ActiveCampaign offers a number of help articles within the app as well as a complete training library. However, it’s so complex that you could feel overwhelmed. ActiveCampaign’s email marketing campaigns aren’t optimized for all email clients, but they do display in a suitable format on mobile devices.
Cost
If you’re in the market to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. It’s a relatively affordable service compared to other email marketing platforms, but if want to make the most of your marketing budget, you’ll have to do some research first. There are many options to create your email list which include split testing and email segmentation.
The cost of ActiveCampaign’s email list varies depending on the features you need. The basic plan is free for up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll need to pay $49 per month. You can also upgrade during your current billing cycle to a higher-priced package if you think you’ll need more functionality. The cost for building an email list with ActiveCampaign depends on how many subscribers you have.
Interface simple to use
A simple interface to build an email list using ActiveCampaign. This tool is easy to understand interface that allows you to create your welcome abandoned cart recovery ordering confirmation, as well as downsell and upsell series of emails. You can also create opt-in forms and connect with prospective customers to offer discounts on popular coaching products. There are many options to choose from, and the interface is simple which makes it a great choice for any beginner.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan which allows you to send as many email messages as you’d like every month to as many as 2000 subscribers. However, it’s expensive when compared to MailChimp and MailerLite and, therefore, you’ll need to shop around. ActiveCampaign offers an advanced automation process , but it can be difficult to comprehend without previous experience in the industry.
Tags
ActiveCampaign allows you to add customer or product-related tags to your contacts. These tags let you send targeted emails based on the behavior of your customers. They might not be included in any of the categories. Tags are most often used in automations to hide content and to display vital contact information. If you’re thinking of how to make use of tags to build an email list with an active campaign, read on to learn more.
ActiveCampaign tags can be used to create an email database. To build a database, you will need to add the names and email addresses of your contacts. If you have a lot of contacts, you can use conditional content and tag them for various actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways which reduce the amount of emails you send. This allows you to deliver relevant content to your subscribers.
Automated campaigns
Automated campaigns for building an email list can be extremely effective at keeping your business at the forefront of clients’ minds, providing them with up-to-date information about the products and services that appeal to them. Instead of sending mass emails to your entire list of contacts, you can target customers with specific content based on gender and location, as well as educational level. These segments can also be made based on purchasing habits. In addition to creating an email list, automated email marketing campaigns are beneficial for businesses-to-business marketing.
In the beginning, you must test your automation campaigns to ensure that they’re performing as planned. Automated emails should be spaced in a way that customers don’t feel bombarded. Sending too many emails simultaneously could lead to customers unsubscribing. So , concentrate on the most important opportunities. You should test the effectiveness of your emails. Additionally, you should test different subject lines as well as content, CTAs, and CTAs to determine which produce the best results. You can also monitor the performance of your campaigns with customized metrics that match your objectives.
Landing page builder
If you’re creating an email marketing list, you might think about using a landing page creator. ActiveCampaign’s drag-and drop editor allows you to easily create stunning landing pages for even the least experienced users. The software also offers CRM capabilities, which allow you to keep track of leads and save important contact information. The platform offers task management options that include daily, weekly, and quarterly tasks.
You have the option to either use pre-made templates, or create your own page with a drag-and-drop editor. With this tool, you can add content, modify the layout, and even add Google Analytics tracking code to your page. In only a few minutes you can create a stunning landing page. The landing page builder of ActiveCampaign includes a variety of other tools that can help you improve your landing pages.