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Build an Email List With Active Campaign

There are numerous options when you are looking to build an email database. How do you choose the best one? ActiveCampaign suggests you keep multiple test lists. It is beneficial to have multiple lists to determine which ones are most likely convert. In addition to features, search for a website that has an easy to use interface and tag options. This allows you to observe and compare performance of different lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails to specific segments based on their preferences and behaviors. It is possible to use dynamic content, such as videos and images, to personalize each email. To manage your list, you can use the CRM built into the platform.

However, one of the major drawbacks of ActiveCampaign is the incredibly complex process. There are numerous steps to follow for each procedure, including the creation of segments and the lead score. ActiveCampaign provides a range of help articles within the app along with a comprehensive training library. However, it’s so complex that you could feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email client however they are displayed correctly on mobile devices.

Cost
If you’re in the market to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. While the service is affordable compared to other email marketing platforms you must conduct some research before you make any decision. There are a variety of features that you can utilize to create your list, such as email segmentation and split testing.

The cost for ActiveCampaign’s email list varies depending on the features you’ll need. The basic plan is free for 500 subscribers. After you reach the limit of 25000 contacts, you’ll have to pay $49 per month. You can upgrade your plan during the current billing period to a higher priced plan if you think you’ll require more functions. The cost of building an email list with ActiveCampaign is dependent on the number of subscribers you have.

Interface is simple to use
The interface of ActiveCampaign is easy make use of to build your email list. This tool has an easy-to-understand interface that lets you create your welcome abandoned cart recovery as well as order confirmation and downsell/upsell email series. You can also create your opt-in forms and connect with prospects to offer discounts on popular coaching products. It is easy to use and has many options.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users, including a free forever plan that allows you to send as many emails as you want every month, to up to 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite which is why you have to conduct some comparison shopping. ActiveCampaign is a sophisticated automated process that can be difficult to understand without some knowledge of the email marketing industry.

Tags
You can apply customer or product-related tags to your contacts in ActiveCampaign. These tags allow you to tailor your emails based on your clients’ behaviour. They might not be included in any of the categories. Tags are typically used in automated systems to hide content and display essential contact information. Learn how tags can be utilized to build an active email list.

To make use of tags to create an email list using ActiveCampaign You must include the names of the contacts as well as email addresses and other information that will help you segment your contacts. If you have lots of contacts, it is possible to use conditional content and tag them for various actions. ActiveCampaign only provides conditional content for its Plus plan. This allows you to segment your subscribers in ways that reduce the amount of emails sent. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated email marketing campaigns can be effective in keeping your business prominent among your customers. They provide them with timely details about the products and services they are interested in. Instead of sending massive email blasts to your entire contact list you can focus on your customers with targeted content by gender, location, and education level. These segments can also be made according to the purchase habits of your customers. Automated email marketing campaigns are not only useful for creating an email list , but are also beneficial for marketing to businesses.

To ensure that your automation campaigns are running correctly, you should first test them. Automated emails should be separated in a way that customers don’t feel bombarded. Sending too many emails at once can cause your customers to unsubscribe so concentrate on the most important opportunities. Aside from testing the automation of your emails, it is important to also test different subjects, content, and CTAs to determine which generate the best results. You can even track the performance of your campaigns with custom metrics that reflect your objectives.

Landing page builder
If you’re creating an email marketing list, you may be interested in using a landing-page builder. ActiveCampaign provides a simple drag-and-drop editor, which allows even the most novice users to create stunning landing pages. ActiveCampaign also has CRM capabilities that allow you to track leads, and store valuable contact information. The platform provides task management options , which include daily, weekly, and quarterly tasks.

You have the option to either use pre-made templates, or create a new page using a drag and drop editor. This tool allows you to include content, personalize the layout, and even add Google Analytics tracking code. With just a few clicks the mouse, you can have a beautiful landing page in just a few minutes. The page builder for landing pages from ActiveCampaign comes with a range of additional tools to help improve your landing pages.