Build an Email List With Active Campaign
There are many options available for you to create an email database. How do you choose the most effective one? ActiveCampaign recommends you to create test lists and have more than one. It is beneficial to have multiple lists so that you can determine which ones are most likely convert. You should also search for an application that has easy-to-use interfaces and tags that are easy to use. This means you can monitor and evaluate the performance of each list with others.
Features
The most powerful feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails depending on certain segments’ interests and behavior. To personalize each email, you can make use of dynamic content such as images or videos. To manage your list, you can make use of the built-in CRM of the platform.
However, one of the biggest disadvantages of ActiveCampaign is the incredibly complex process. There are numerous steps to complete for each step, from setting up segments and creating the lead score. ActiveCampaign provides a variety of in-app help articles along with a comprehensive training library. But it’s so complicated that you may feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for every email client however, they work on mobile devices.
Cost
If you’re in the market to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. The service is relatively inexpensive in comparison to other email marketing platforms, but if want to maximize the value of your marketing budget, you’ll need to conduct some research before you decide. You have a number of options to create your email list including split testing, as well as email segmentation.
The cost of ActiveCampaign to build an email list differs based on the features you need. The basic plan is free up to 500 subscribers. However, once you reach the 25,000-contact limit, you’ll have to pay $49 per month. You can also upgrade during your current billing cycle to a more costly package if you believe you’ll require more features. The cost of building an email list using ActiveCampaign depends on the number of subscribers you have.
Interface is simple to use
The interface of ActiveCampaign is simple to use for building your email list. This tool offers an easy-to-use interface that lets you create your welcome, abandoned cart recovery orders confirmation, upsell/downsell email series. You can also create your opt-in forms and connect with potential customers to offer discounts on popular coaching products. There are plenty of options to choose from and the interface is simple and easy to use, making it a good option for beginners.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan which allows you to send as many email messages as you want each month to up to 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite and you’ll need to do some comparison shopping. ActiveCampaign does provide an advanced automation process that can be difficult to comprehend without previous experience in the industry.
Tags
You can add customer and tags related to your products to your contacts in ActiveCampaign. These tags help to personalize your emails based on your customers’ actions. They are not included in any of the categories. Automations employ tags to hide content and display contact information. Learn how tags can be used to create an active email list.
ActiveCampaign tags can be used to build an email database. To do this you’ll need include the email addresses and names of your contacts. If you have a lot of contacts, you can make use of conditional content and tag them for different actions. Conditional content is exclusive to ActiveCampaign and is only available on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of emails you send. This lets you deliver highly relevant content to your subscribers.
Automated campaigns
Automated campaigns to build an email list can be extremely efficient in keeping your business at the forefront of your clients’ minds, providing them with up-to-date information about the products and services that are of interest to them. Instead of sending out mass emails to your entire contact list, you can target customers with targeted content by gender, location, and education level. These segments can also be based upon buying habits. Automated email marketing campaigns are not just beneficial for building an email list but also for marketing to businesses.
To ensure that your automation campaigns are functioning properly, you need to first test the effectiveness of your automation campaigns. Automated emails should be spaced appropriately so that your customers don’t feel bombarded. Sending too many emails at one time could lead to customers unsubscribing. Therefore, you should focus on the most important opportunities. You should test the automation of your emails. Also, you should test different subject lines as well as content, CTAs, and CTAs to see which ones yield the most results. You can even monitor the performance of your campaigns with specific metrics that are based on your objectives.
Landing page builder
If you’re building an email marketing list, you may want to consider using a landing page builder. ActiveCampaign’s drag-and-drop editor makes it easy to create stunning landing pages for even the least experienced users. It also includes CRM capabilities, which allow you to track leads and keep valuable contact details. The platform also provides options for managing tasks, such as daily weekly, monthly, and quarterly tasks.
You can select to choose from pre-designed templates or build a completely new page with an editor that drags and drops. This tool allows you to include content, personalize the layout, and even incorporate Google Analytics tracking code. With just a few clicks the mouse, you can have a beautiful landing page in just a few minutes. The landing page builder from ActiveCampaign comes with a number of additional tools to help improve your landing pages.