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Build an Email List With Active Campaign

If you’re looking for ways to build an email list, you have several options. But how do you pick the right one? ActiveCampaign suggests that you create test lists and have more than one. It is helpful to have multiple lists to identify which ones are the most likely to convert. In addition to features, look for a website that has an easy to use interface and tag options. This lets you track and analyze the performance of each list with others.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific groups based on their interests and behaviors. To personalize each email, you can make use of dynamic content, such as videos or images. To manage your list, you can use the CRM built into the platform.

However, one of the main drawbacks to ActiveCampaign is its incredibly complicated process. There are multiple steps to follow for each step, including setting up segments and creating an lead score. ActiveCampaign provides a variety of help articles that are available in the app, as well as a complete training library. But it’s so complex that you could feel overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, however they display in a professional format on mobile devices.

Cost
If you’re in the market to build an email list for your small company, you’re probably thinking about ActiveCampaign pricing. While the service is affordable compared to other email marketing platforms you will need to do some research before you make any decisions. There are many options to create your list, including segmentation of emails and split testing.

The cost of ActiveCampaign’s email list varies depending on what features you require. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will have to pay $49 per month. You can upgrade your plan during the current billing cycle to a more costly package if you feel you’ll need more functionality. The cost of ActiveCampaign to build an email list is based on the number of subscribers it has.

Interface is easy to use
A simple interface to create an email list with ActiveCampaign. The tool comes with a simple interface that lets you design your welcome abandoned cart recovery ordering confirmation, as well as upsell/downsell series of emails. You can also set up your opt-in form, connect with prospects, and offer discounts on popular coaching products. It’s simple to use and has many options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan that lets you send as many emails as you’d like per month to up to 2000 subscribers. However, it’s also expensive compared to MailChimp and MailerLite and you’ll need to do some comparison shopping. ActiveCampaign offers advanced automation that can be difficult to grasp if you are not familiar with the field of email marketing.

Tags
You can apply customer and product-related tags to your contacts in ActiveCampaign. These tags let you target your emails based upon your customers’ behavior. They might not be included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be used to build an active email list.

ActiveCampaign tags can be used to build an email database. To build a database you’ll need to add the names and email addresses of your contacts. If you have lots of contacts, it is possible to use conditional content and tag them to perform different actions. Conditional content is exclusive to ActiveCampaign and only available on the Plus plan. This allows you to segment your subscribers in ways that reduce the amount of emails that are sent. This lets you provide highly relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be extremely effective in keeping your business in the minds of your customers. They provide them with up-to-date information about the products or services they are interested in. Instead of sending mass email blasts to your entire list of contacts you can target your customers with targeted content based on gender and location, as well as educational level. These segments can also be based on buying habits. Automated emails are not only beneficial for building an email list , but also for business-to-business marketing.

The first step is to test your automation campaigns to ensure they’re working as you intended. Automated emails should not be sent in a rush to your customers. Sending too many emails at once can cause your customers to unsubscribe so you should concentrate on only the most important opportunities. Apart from testing the automation of your emails, you should also test different subject lines, content, and CTAs to determine which will yield the greatest results. You can track the effectiveness of your campaigns using custom metrics that match your goals.

Landing page builder
A landing page builder is an excellent tool to use when building an email marketing list. The drag-and-drop editor in ActiveCampaign allows you to create stunning landing pages even for most novice users. The program also has CRM capabilities, which allows you to track leads and keep valuable contact information. The platform also offers tasks management options that include weekly, daily, and quarterly tasks.

You can choose from pre-made templates or create a new page with a drag-and-drop editor. With this tool it is possible to add content, customize the layout, and even integrate Google Analytics tracking code into the page. In just a few minutes you can create an outstanding landing page. The landing page builder from ActiveCampaign comes with a number of other tools to improve your landing pages.