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Build an Email List With Active Campaign

There are a variety of options when you are looking to build an email database. But how do you select the best one? ActiveCampaign suggests you make test lists and keep more than one. It is helpful to keep multiple lists to identify which ones are the most likely convert. It is also important to choose an interface that is easy to use and tag options. This lets you track and compare the performance of various lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers according to their buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send highly relevant emails to specific segments based upon their interests and behaviour. To personalize every email, you can utilize dynamic content such as images or videos. You can also make use of the built-in CRM of the platform to manage your email list.

The main problem with ActiveCampaign is the complex process. Each step requires multiple steps, including creating segments and creating leads. While ActiveCampaign does offer a variety of help content in-app and an extensive library of training resources however, the functionality of the system is so extensive that you could feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they show in a format that is suitable on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if are looking to set up an email database for your small business. The service is relatively inexpensive when compared to other marketing platforms, but if want to get the most out of your marketing budget, you’ll have to do some research prior to. There are a variety of options to create your email list that include split testing and email segmentation.

The cost of ActiveCampaign’s email list varies based on the features you need. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will be charged $49/month. If you feel you require more functionality you can upgrade to a more expensive package during your current billing period. The cost of building an email list using ActiveCampaign depends on the number of subscribers you have.

Interface is simple to use
ActiveCampaign’s interface is simple to make use of to build your email list. This tool provides a simple-to-use interface that lets you set up your welcome, abandoned cart recovery, order confirmation, upsell and downsell series of emails. You can also set up opt-in forms, connect with prospects, and provide discounts on popular coaching products. It is easy to use and includes a lot of features.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions which include a no-cost forever plan that lets you send as many emails as you’d like every month, to up to 2000 subscribers. However, it’s also expensive in comparison to MailChimp and MailerLite, so you need to shop around. ActiveCampaign does provide an advanced automation process that can be difficult to comprehend without previous experience in the industry.

Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags allow you to tailor your emails based on your customers’ actions. They may not be included in any of the categories. Automations use tags to hide content and display contact information. Learn how tags can be used to build an active email list.

To make use of tags to create an email list with ActiveCampaign, you must add names of contacts, email addresses, as well as other information to help you categorize your contacts. If you have many contacts, it is possible to use conditional content and tag them for different actions. ActiveCampaign only offers conditional content with the Plus plan. It lets you segment your subscribers in ways that decrease the number of emails sent. This lets you send highly relevant content to your subscribers.

Automated campaigns
Automated emails can be highly effective in keeping your company prominent among your customers. They provide them with timely information about the products and services they are interested in. Instead of sending massive email blasts to your entire contact list, you can target customers with specific content based on gender, location, and education level. These segments can also be based upon buying habits. In addition to building an email database automated email campaigns can be effective for business-to business email marketing.

First, you must test your automation campaigns to make sure they are working as intended. Automated emails should be spaced appropriately so that your customers don’t receive a lot of emails. Sending too many emails at one time can make your customers unsubscribe, so concentrate on the most important opportunities. In addition to testing the automation of your emails, you must also test different subject lines, content and CTAs to determine which ones will yield the greatest results. You can track the performance of your marketing campaigns using specific metrics that are tailored to your goals.

Landing page builder
A landing page builder is a great tool to use when you are creating an email marketing list. ActiveCampaign’s drag-and drop editor makes it easy to create stunning landing pages, even for the least experienced users. ActiveCampaign also has CRM capabilities that let you track leads and save important contact information. The platform also offers the option of managing tasks, which include daily weekly, monthly, and quarterly tasks.

You can choose from pre-designed templates or build your own page completely using an editor that drags and drops. With this tool it is possible to add content, modify the layout, and even integrate Google Analytics tracking code to your page. In only a few minutes you can build an impressive landing page. The landing page builder from ActiveCampaign comes with several additional tools that can be used to improve your landing pages.