Email Autoresponder Course

Build an Email List With Active Campaign

There are numerous options for you to create an email database. How do you pick the most effective one? ActiveCampaign recommends that you create test lists and keep more than one. It is helpful to have several lists to know which lists are most likely to convert. In addition to features, search for a website that has an easy-to-use interface and tag options. This lets you track and compare the performance of each list against other.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers according to their buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails depending on certain segments’ interests and behaviors. You can make use of dynamic content, like images and videos to personalize every email. You can even make use of the built-in CRM of the platform to manage your list.

But, one of the major drawbacks of ActiveCampaign is its overly complicated process. There are numerous steps to complete for each step, including the creation of segments and leads scores. While ActiveCampaign provides a wide array of help articles within the app as well as a comprehensive training library, the system’s functionality is so extensive that it can make you feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email clients, but they display properly on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if you are looking to set up an email database for your small-scale business. Although the service is quite inexpensive compared to other email marketing platforms you will need to do some research prior to making any decision. There are many options to build your email list including split testing, as well as email segmentation.

The cost of creating an email list using ActiveCampaign differs greatly based on the features you need. The basic plan is free up to 500 subscribers, but once you hit the 25,000-contact limit, you’ll need to pay $49 per month. You can upgrade your plan during the current billing period to a higher priced package if you believe you’ll require more functions. The cost of creating an email list with ActiveCampaign depends on the number of subscribers you have.

Interface is easy to use
The interface of ActiveCampaign is easy to use to create your email list. This tool provides a simple-to-use interface that lets you create your welcome, abandoned cart recovery and order confirmation, as well as upsell/downsell series of emails. You can also create opt-in forms, connect with prospects, and provide discounts on popular coaching products. It is easy to use and includes a lot of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan that allows you to send as many emails as you want each month to up to 2000 subscribers. It’s expensive when compared to MailChimp or MailerLite so it is worth doing some comparison shopping. ActiveCampaign offers advanced automation that is difficult to comprehend in case you aren’t familiar with the email marketing industry.

Tags
You can add customer and product-related tags to your contacts in ActiveCampaign. These tags let you focus your emails on your customers’ behavior. They may not be included in any of the categories. Automations employ tags to hide content and display contact information. If you’re looking for ways to make use of tags to create an email list that has an active campaign, continue reading to learn more.

To create tags for an email list with ActiveCampaign it is necessary to include the contacts’ names as well as email addresses and other information that will allow you to segment your contacts. If you have a lot of contacts, you may use conditional content and tag them to perform different actions. ActiveCampaign only provides conditional content on its Plus plan. It lets you segment your subscribers in ways that decrease the amount of emails that are sent. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly efficient in keeping your business in the forefront of your customers’ minds, providing them with timely information about the products and services that are of interest to them. Instead of sending out mass emails to your entire contact list you can target your customers with targeted content based on gender, location, and education level. These segments can be based on purchasing habits. In addition to building an email database automated email campaigns are effective for business-to business email marketing.

In the beginning, you must check the automated campaigns to ensure they’re performing as planned. Automated emails shouldn’t be sent out in a hurry to your customers. Sending too many emails at one time can cause your customers to unsubscribe, so concentrate on the most important opportunities. In addition to testing the automated nature of your emails, you must also test different subject lines, content and CTAs to determine which ones generate the best results. You can even track the effectiveness of your campaigns using custom metrics that reflect your objectives.

Landing page builder
If you’re building an email marketing list, you might want to consider using a landing page builder. ActiveCampaign offers an easy-to-use drag-and-drop editor, allowing even the most novice users to create stunning landing pages. ActiveCampaign also offers CRM capabilities that allow you to track leads, and store important contact details. The platform also offers task management options that include weekly, daily, and quarterly tasks.

You can make use of pre-made templates or create a new one with a drag-and-drop editor. With this tool it is possible to add content, alter the layout, and even include Google Analytics tracking code to your website. In just a few minutes you can create a stunning landing page. The landingpage builder in ActiveCampaign has many additional tools you can use to enhance your landing pages.