Email Autoresponder Example

Build an Email List With Active Campaign

If you’re looking for ways to build an email list, you have numerous options. How do you pick the most effective one? ActiveCampaign suggests having multiple test lists. It is helpful to have multiple lists to identify which ones are the most likely convert. You should also search for an interface that is easy to use and tag options. This lets you track and compare the performance of different lists.

Features
One of the most effective features of ActiveCampaign is the capability to segment customers according to their stage in the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send relevant emails to specific segments based upon their interests and behavior. It is possible to use dynamic content, such as images and videos to personalize each email. You can also make use of the CRM built into the platform to manage your email list.

However, one of the biggest disadvantages of ActiveCampaign is its incredibly complicated process. Each step involves multiple steps, like creating segments and creating leads. ActiveCampaign offers a wide range of help articles within the app as well as a complete training library. However, it’s so complex that you could feel overwhelmed. ActiveCampaign’s email campaigns are not optimized for all email clients, but they do display in a proper format on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if you are looking to build an email database for your small-scale business. While the service is affordable in comparison to other email marketing platforms you must conduct some research prior to making any decision. There are many features that you can utilize to build your list including email segmentation and split testing.

The cost for ActiveCampaign’s email list varies based on the features you want. The basic plan is free up to 500 subscribers, however when you reach the 25,000-contact limit, you’ll have to pay $49 per month. You can also upgrade during your current billing period to a higher priced package if you think you’ll need more functionality. The cost for ActiveCampaign’s email list will depend on the number of subscribers it has.

Interface is easy to use
The interface of ActiveCampaign is easy use for building your email list. This tool provides a simple-to-use interface that allows you to create your welcome, abandoned cart recovery, order confirmation, upsell/downsell series of emails. You can also build your opt-in forms and connect with prospects to offer discounts on popular coaching products. There are numerous options to choose from, and the interface is straightforward which makes it a great choice for beginners.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users, including a free forever plan that allows you to send as many emails as you like each month to up to 2000 subscribers. However, it’s also expensive compared to MailChimp and MailerLite and you’ll need to shop around. ActiveCampaign offers advanced automation that is difficult to understand in case you aren’t familiar with the field of email marketing.

Tags
You can apply customer and tags related to products to your contacts in ActiveCampaign. These tags let you send targeted emails based on your customers’ actions. They might not be included in any of the categories. Automations employ tags to conceal content and display contact information. Learn how tags can be used to create an active email list.

To make use of tags to create an email list using ActiveCampaign it is necessary to include the contacts’ names, email addresses, and other data that can help you segment your contacts. You can also make use of conditional content in order to tag multiple contacts for various actions. ActiveCampaign only provides conditional content for its Plus plan. It allows you to segment your subscribers in ways that decrease the amount of email messages sent. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your business in the minds of your customers. They provide them with up-to-date information about the products and services they are interested in. Instead of sending out mass emails to your entire contact list you can target your customers by focusing your content on gender, location, and education level. These segments can be based on purchasing habits. In addition to building an email database automated email campaigns are beneficial for business-to-business email marketing.

To make sure that your automation campaigns work properly, you need to first test the effectiveness of your automation campaigns. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails in one go can cause customers to unsubscribe, so focus on only the most important opportunities. Aside from testing the automation of your emails, you must also test different subject lines, content, and CTAs to determine which ones produce the best results. You can measure the effectiveness of your marketing campaigns using customized metrics that will meet your goals.

Landing page builder
A landing page builder is a fantastic tool to use when creating an email marketing list. ActiveCampaign offers a simple drag-and drop editor, allowing even novice users to create stunning landing pages. ActiveCampaign also offers CRM capabilities that let you track leads and to store important contact information. The platform provides task management options , which include weekly, daily and quarterly tasks.

You can choose to use pre-made templates or create an entirely new page using an editor that can be dragged and dropped. With this tool you can include information, change the layout, and even incorporate Google Analytics tracking code to your page. With just a few clicks the mouse, you can create a stunning landing page in just a few minutes. The page builder for landing pages from ActiveCampaign comes with a range of additional tools to help improve your landing pages.