Build an Email List With Active Campaign
If you’re looking to build an email list, you have numerous options. How do you choose the best one? ActiveCampaign suggests that you create test lists and have more than one. A variety of lists are helpful to determine which ones are most likely to convert. In addition to features, look for a service that has easy-to-use interface and tag options. This means you can monitor and analyze the performance of each list against other.
One of the most effective features of ActiveCampaign is the ability to segment customers according to their stage in the buying cycle. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails depending on certain segments’ interests and behaviors. You can utilize dynamic content, like images and videos to personalize every email. You can even make use of the platform’s built-in CRM to manage your list.
However, one of the main drawbacks to ActiveCampaign is its incredibly complicated process. There are numerous steps to follow for each step, from creating segments and setting up an lead score. While ActiveCampaign offers a range of help articles in the app and a comprehensive training library however, the functionality of the system is so extensive that you might feel overwhelmed. The email campaigns of ActiveCampaign are not optimized for every email client but they do display correctly on mobile devices.
If you’re in the market to create an email list for your small business, you’re probably wondering about ActiveCampaign pricing. Although the service is affordable when compared with other email marketing platforms, you will need to do some research prior to making any choices. There are a number of features you can use to build your list, including email segmentation and split testing.
ActiveCampaign’s cost for building an email list varies based on what features you require. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll have to pay $49/month. If you think you require more functionality, you can upgrade to a more costly package at the time of your current billing cycle. ActiveCampaign’s cost for building an email list is based on the number of subscribers it has.
Interface is easy to use
Simple to use interface to build an email list using ActiveCampaign. This tool has an easy-to-understand interface that allows you to set up your welcome abandoned cart recovery as well as order confirmation and upsell/downsell series of emails. You can also set up opt-in forms, connect with prospects, and provide discounts on popular coaching products. It’s simple to use and has a wealth of options.
Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions as well as a free forever plan that allows you to send as many emails as you like each month to up to 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite which is why you have to shop around. ActiveCampaign offers advanced automation that is hard to comprehend when you’re not familiar with the field of email marketing.
ActiveCampaign allows you to add customer or product-related tags to your contacts. These tags make it easier to target your emails based on your clients’ actions. However, they might not fit into any of the categories above. Tags are typically used in automated applications to conceal content and display important contact information. Learn how tags can be utilized to build an active email list.
ActiveCampaign tags can be used to create an email database. To build this database you’ll need add the email addresses and names of your contacts. If you have many contacts, it is possible to use conditional content and tag them for various actions. ActiveCampaign only provides conditional content on the Plus plan. It allows you to segment your subscribers in ways that can reduce the amount of emails that are sent. This allows you to deliver highly relevant content to your subscribers.
Automated campaigns to build an email list can be extremely efficient in keeping your business in the forefront of your customers’ minds, providing them with current information on the products and services that appeal to them. Instead of sending mass emails to your entire contact list it is possible to target your audience with targeted content by gender and location, as well as educational level. These segments can also be created according to the purchase habits of your customers. Automated emails are not just beneficial for building an email list but also for marketing to businesses.
First, you should always test your automation campaigns to make sure they are working as intended. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails at once could cause your customers to unsubscribe, so focus on only the most important opportunities. Aside from testing the automation of your emails, you should also test different subject lines, content, and CTAs to determine which ones yield the most results. You can even monitor the effectiveness of your campaigns using custom metrics that reflect your objectives.
Landing page builder
A landing page builder is an excellent tool to use when you are creating an email marketing list. ActiveCampaign provides a simple drag-and-drop editor that allows even the least experienced users to create stunning landing pages. ActiveCampaign has CRM capabilities that allow you to track leads and save valuable contact information. The platform provides task management options that include daily, weekly, and quarterly tasks.
You can choose from pre-designed templates or build your own page completely using a drag-and-drop editor. With this tool it is possible to add content, alter the layout, and even incorporate Google Analytics tracking code to your page. In only a few minutes you can create an impressive landing page. The landing page builder from ActiveCampaign comes with several additional tools that can be used to improve your landing pages.