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Build an Email List With Active Campaign

There are a lot of options for you to create an email database. But how do you pick the right one? ActiveCampaign suggests having multiple test lists. It is helpful to have several lists to know which lists are most likely to convert. Also, you should look for a service with easy-to-use interfaces and tag options. This allows you to track and compare the performance of each list against other.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails based on certain segments’ interests and behavior. You can utilize dynamic content, such as images and videos to personalize every email. You can even use the CRM built into the platform to manage your list.

The main problem with ActiveCampaign is the complex process. Each step requires multiple steps, including creating segments and creating leads. While ActiveCampaign offers a range of help content in-app and an extensive library of training materials, the system’s functionality is so extensive that you might feel overwhelmed. The email campaigns of ActiveCampaign are not optimized for every email client, but they display properly on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if are in the market to create an email database for your small business. Although the service is affordable in comparison to other email marketing platforms you must conduct some research prior to making any choices. There are a number of features that you can utilize to build your list, including segmentation of emails and split testing.

The cost of building an email list with ActiveCampaign is a lot based on the features you want. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will have to pay $49 per month. If you think you require more functionality, you can upgrade to a more expensive package in the current billing cycle. The cost of establishing an email list using ActiveCampaign is dependent on the number of subscribers you have.

Interface is easy to use
An easy-to-use interface for creating an email list using ActiveCampaign. The tool comes with a simple interface that lets you create your welcome, abandoned cart recovery ordering confirmation, as well as downsell and upsell series of emails. You can also create your opt-in form, connect with prospects, and offer discounts on popular coaching products. There are many options to choose from and the interface is straightforward, making it a great choice for any beginner.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which lets you send as many emails as you’d like per month to as many as 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite which is why you have to do some comparison shopping. ActiveCampaign offers advanced automation that can be difficult to grasp for those who aren’t acquainted with the industry of email marketing.

Tags
You can apply customer or tags that relate to products to your contacts in ActiveCampaign. These tags allow you to personalize your emails based on your clients’ behavior. However, they might not be included in any of the above categories. Automations use tags to conceal content and display contact information. If you’re wondering how to make use of tags in building an email list that has an active campaign, read on to learn more.

To create tags for an email list with ActiveCampaign, you must add the contacts’ names along with email addresses and other data that can help you segment your contacts. You can also make use of conditional content in order to tag multiple contacts for various actions. ActiveCampaign only offers conditional content with the Plus plan. This allows you to segment your subscribers in ways that reduce the amount of emails sent. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very efficient in keeping your business in the minds of your customers. They give them timely information about the products and services they are interested in. Instead of mass email blasts being sent to your entire list of contacts, targeted content can be targeted to specific customers according to gender, location or education level, as well as other aspects. These segments can also be developed based on purchasing habits. Automated email campaigns aren’t just beneficial for building an email database, but also for marketing to businesses.

In the beginning, you must test the automation campaigns to ensure they are working as intended. Automated emails should be separated to ensure that your customers don’t feel bombarded. Sending too many emails at once could cause your customers to unsubscribe so you should concentrate on only the most important opportunities. In addition to testing the automated nature of your emails, you must also test different subject lines, content and CTAs to determine which will yield the greatest results. You can also monitor the effectiveness of your campaigns using custom metrics that reflect your objectives.

Landing page builder
If you’re building an email marketing list, you might need to think about using a landing page builder. The drag-and-drop editor in ActiveCampaign makes it easy to create stunning landing pages even for least experienced users. ActiveCampaign also comes with CRM capabilities that let you track leads, and store important contact information. The platform also provides the option of managing tasks, which include daily or weekly tasks, as well as quarterly tasks.

You have the option to make use of pre-made templates or create a new one by using a drag-and-drop editor. With this tool you can add content, modify the layout, and even incorporate Google Analytics tracking code on your page. With just a few clicks of the mouse, you can create a stunning landing page in a matter of minutes. The landing page builder of ActiveCampaign comes with a number of additional tools to help improve your landing pages.