Build an Email List With Active Campaign
If you’re looking for ways to build an email list, there are many choices. How do you pick the best one? ActiveCampaign suggests having multiple test lists. It is useful to have multiple lists to determine which ones are most likely convert. It is also important to choose a service with easy-to-use interfaces and tag options. This means you can monitor and evaluate the performance of each list with others.
Features
The most effective feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send relevant emails to specific segments based on their interests and behaviors. To personalize every email, you can employ dynamic content, such as images or videos. To manage your list, you can make use of the CRM built into the platform.
However, one of the biggest disadvantages of ActiveCampaign is its complicated process. There are multiple steps to complete for each step, from setting up segments and creating a lead score. While ActiveCampaign provides a wide array of help content in-app and an extensive library of training materials Its capabilities are so extensive that it can make you be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they display in a professional format on mobile devices.
Cost
ActiveCampaign pricing is something that you might be interested in if you are looking to build an email database for your small-scale business. While the service is inexpensive compared to other email marketing platforms you will need to do some research prior to making any decisions. There are many options to create your email list which include split testing and email segmentation.
The cost of creating an email list with ActiveCampaign varies greatly depending on the features you want. The basic plan is free up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll be required to pay $49 per month. If you feel you require more features you can upgrade to a more costly package in the current billing cycle. The cost for ActiveCampaign’s email list is contingent on how many subscribers it has.
Interface is easy to use
Simple to use interface to build an email list with ActiveCampaign. This tool offers an easy-to-use interface that allows you to set up your welcome, abandoned cart recovery and order confirmation, as well as upsell and downsell series of emails. You can also create your opt-in forms, communicate to prospects, and even offer discounts on popular coaching products. It’s easy to use and comes with a variety of options.
Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users that include a free forever plan that lets you send as many emails as you like every month to up to 2000 subscribers. It’s quite costly in comparison to MailChimp or MailerLite therefore it’s worth comparing. ActiveCampaign provides advanced automation that can be difficult to grasp in case you aren’t familiar with the world of email marketing.
Tags
You can apply customer or tags related to products to your contacts in ActiveCampaign. These tags let you tailor your emails based on your customers’ actions. They might not be included in any of the categories. Tags are most often used in automated systems to hide content and to display vital contact information. If you’re wondering how to make use of tags to build an email list with active campaign, read on to find out more.
ActiveCampaign tags can be used to build an email database. To build a database you’ll need add the names and email addresses of your contacts. You can also use conditional content to tag multiple contacts for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways which reduce the number of emails that are sent. This lets you provide highly relevant content to your subscribers.
Automated campaigns
Automated email campaigns can be extremely effective in keeping your business top of mind for your customers. They give them timely information about the products and services they are interested in. Instead of mass email blasts being sent to your entire list of contacts, targeted content can be targeted to specific customers according to gender, location or education level and other aspects. These segments can also be based upon buying habits. Automated email campaigns are not only beneficial for building an email list , but are also beneficial for business-to-business marketing.
The first step is to test your automation campaigns to ensure that they’re performing as planned. Automated email messages should be spaced according to the intended frequency so that your customers don’t receive a lot of emails. Sending too many emails simultaneously could lead to customers unsubscribing. So focus on the most important opportunities. You should test the automated nature of your emails. Also you should try different subject lines, content, CTAs, and CTAs to determine which produce the best results. You can monitor the effectiveness of your campaigns by creating custom metrics that match your goals.
Landing page builder
A landing page builder is a fantastic tool to use when building an email marketing list. ActiveCampaign’s drag-and-drop editor allows you to easily create stunning landing pages, even for the least experienced users. ActiveCampaign has CRM capabilities that allow you to track leads, and store important contact details. The platform has task management options that include daily, weekly, and quarterly tasks.
You can utilize pre-designed templates or create your own page completely using an editor that can be dragged and dropped. With this tool you can include content, alter the layout, and even add Google Analytics tracking code to your page. In only a few minutes you can create an outstanding landing page. ActiveCampaign’s landingpage builder comes with many additional tools that you can use to enhance your landing pages.