Email Autoresponders Example

Build an Email List With Active Campaign

There are a variety of options when you are looking to build an email database. But how do you select the best one? ActiveCampaign recommends having multiple test lists. A variety of lists are helpful so you know which ones are most likely to convert. In addition to features, look for a platform that offers an easy to use interface and tag options. This allows you to monitor and compare performance of various lists.

Features
One of the most effective characteristics of ActiveCampaign is the ability to segment customers based on their stage in the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails depending on specific segments’ interests and behavior. You can utilize dynamic content, such as videos and images to personalize every email. To manage your list, you can make use of the CRM built into the platform.

But, one of the biggest drawbacks of ActiveCampaign is its overly complicated process. There are numerous steps to complete each step, such as setting up segments and creating a lead score. While ActiveCampaign does provide a range of help articles in the app and an extensive library of training resources, the system’s functionality is so extensive that you may be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients but they do display correctly on mobile devices.

Cost
If you’re looking to build an email list for your small business, you’re probably wondering about ActiveCampaign pricing. Although the service is quite affordable when compared with other email marketing platforms, you will need to do some research before you make any decision. There are a lot of options to build your email list that include split testing and email segmentation.

The cost for ActiveCampaign’s email list varies depending on what features you require. The basic plan is free for up to 500 subscribers, but once you reach the 25,000-contact limit, you’ll have pay $49 per month. You can also upgrade during your current billing cycle to a more costly package if you feel you’ll need more functionality. The cost of establishing an email list using ActiveCampaign is contingent on the number of subscribers you have.

Interface simple to use
Easy to use interface for creating an email list using ActiveCampaign. The tool comes with a simple interface that allows you to set up your welcome, abandoned cart recovery ordering confirmation, as well as downsell/upsell email series. You can also build your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. It’s simple to use and has many features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan which lets you send as many emails as you want each month to as many as 2000 subscribers. However, it’s expensive compared to MailChimp and MailerLite, so you need to shop around. ActiveCampaign offers advanced automation that can be difficult to grasp when you’re not familiar with the world of email marketing.

Tags
ActiveCampaign allows you to add product or customer-related tags for your contacts. These tags help to tailor your emails based on the customers’ behavior. They may not be included in any of the categories. Tags are most often used in automated applications to hide content and to display vital contact information. If you’re thinking of how to make use of tags in building an email list with active campaign, keep reading to learn more.

ActiveCampaign tags can be used to construct an email database. To build a database you’ll need add the names and email addresses of your contacts. If you have lots of contacts, you may use conditional content and tag them to perform different actions. ActiveCampaign only offers conditional content on the Plus plan. It lets you segment your subscribers in ways that reduce the number of emails sent. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly efficient in keeping your company at the forefront of your customers’ minds, by providing them with timely information about the products and services that will interest them. Instead of sending out mass emails being sent to all your email list, content that is targeted can be tailored to specific customers by gender, location, education level, and other variables. These segments can also be based upon buying habits. Automated emails are not only effective for building an email list , but are also beneficial for marketing to businesses.

First, you must check the automated campaigns to ensure that they’re performing as planned. Automated emails should be spaced to ensure that your customers don’t feel bombarded. Sending too many emails at one time could result in customers opting out. Therefore, you should focus on the most important opportunities. In addition to testing the automation of your emails, it is important to also test different subjects, content, and CTAs to determine which ones will yield the greatest results. You can even track the effectiveness of your campaigns using specific metrics that correspond to your objectives.

Landing page builder
If you’re creating an email marketing list, you might need to think about using a landing page builder. ActiveCampaign offers a simple drag-and drop editor, which allows even the novice users to create stunning landing pages. It also comes with CRM capabilities that allow you to track leads and keep valuable contact information. The platform provides the option of managing tasks that include daily, weekly, and quarterly tasks.

You can choose from pre-designed templates or build an entirely new page using an editor that can be dragged and dropped. This tool allows you to add content, customize your layout, and even include Google Analytics tracking code. In just a few minutes, you can build an outstanding landing page. The landing page builder from ActiveCampaign comes with numerous additional tools that you can use to enhance your landing pages.