Email Marketing Autoresponder Ebook

Build an Email List With Active Campaign

If you’re looking for ways to build an email list, you have several options. What is the most effective one? ActiveCampaign recommends you to create test lists and keep more than one. It is helpful to have multiple lists so that you can determine which ones are most likely to convert. In addition to features, look for a service that has user-friendly interface and tag options. This lets you monitor and compare performance of the various lists.

Features
One of the most effective characteristics of ActiveCampaign is the capability to segment customers based on their buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails in response to specific segments’ interests and behavior. To personalize each email, you can make use of dynamic content like images or videos. To manage your list, you can use the CRM built into the platform.

One of the main drawbacks to ActiveCampaign is the incredibly complex process. There are numerous steps to follow for each step, such as creating segments and setting up leads scores. While ActiveCampaign does provide a range of help articles in the app and an extensive library of training resources The system’s capabilities are so extensive that you may be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they do display in a professional format on mobile devices.

Cost
ActiveCampaign pricing is something you may be interested in if are looking to build an email database for your small-scale business. It’s a relatively affordable service in comparison to other email marketing platforms, but if want to make the most of your marketing budget, you’ll need to do some research first. There are a variety of features that you can utilize to build your list such as email segmentation and split testing.

The cost of creating an email list with ActiveCampaign varies greatly depending on the features you require. The basic plan is free up to 500 subscribers. However, when you reach the 25,000-contact limit, you’ll need to pay $49 per month. You can also upgrade during your current billing cycle to a higher-priced package if you believe you’ll need more functionality. The cost of ActiveCampaign’s email list is based on the number of subscribers it has.

Interface simple to use
The interface of ActiveCampaign is easy create your email list. This tool offers a simple-to-understand interface that lets you design your welcome, abandoned cart recovery as well as order confirmation and upsell/downsell series of emails. You can also design your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. It’s easy to use and comes with a variety of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which lets you send as many email messages as you like each month to up to 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite and, therefore, you’ll need to do some comparison shopping. ActiveCampaign does provide an advanced automation process , but it can be difficult to comprehend without knowledge of the email marketing industry.

Tags
ActiveCampaign allows you to add customer or product-related tags to your contacts. These tags make it easier to personalize your emails based on your customers’ behaviour. They might not be included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be used to create an active email list.

ActiveCampaign tags can be used to build an email database. To build this database you’ll need include the email addresses and names of your contacts. If you have a lot of contacts, you can use conditional content and tag them for different actions. ActiveCampaign only offers conditional content for its Plus plan. It allows you to segment your subscribers into ways that reduce the amount of emails you send. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your business at the forefront of mind of your customers. They provide them with timely information about the products or services they are interested in. Instead of sending out massive email blasts to your entire list of contacts you can focus on your customers with specific content based on gender or location as well as education level. These segments can be also created based on purchasing habits. Automated email marketing campaigns are not just beneficial for building an email database, but also for business-to-business marketing.

In the beginning, you must check the automated campaigns to ensure that they’re performing as planned. Automated emails should be spaced to ensure that your customers don’t receive a lot of emails. Sending too many emails at once can make your customers unsubscribe, so you should concentrate on only the most important opportunities. Apart from testing the automation of your emails, it is important to also test different subject lines, content and CTAs to determine which ones yield the most results. You can measure the effectiveness of your campaigns using custom metrics that meet your objectives.

Landing page builder
If you’re building an email marketing list, you might want to consider using a landing-page builder. ActiveCampaign provides a simple drag-and-drop editor that allows even the novice users to create stunning landing pages. ActiveCampaign also comes with CRM capabilities that allow you to track leads and to store valuable contact information. The platform offers task management options that include weekly, daily, and quarterly tasks.

You can select to choose from pre-designed templates or build your own page completely using a drag-and-drop editor. This tool allows you to add content, alter your layout, and even incorporate Google Analytics tracking code. In only a few minutes you can create an amazing landing page. The landingpage builder of ActiveCampaign comes with several other tools that can be utilized to improve your landing pages.