Email Marketing Autoresponder Series

Build an Email List With Active Campaign

There are a variety of options when you are looking to build an email database. But how do you pick the best one? ActiveCampaign suggests that you create test lists and have more than one. It is beneficial to have multiple lists to identify which ones are the most likely to convert. In addition to features, search for a service that has easy to use interface and tag options. This allows you to observe and compare performance across different lists.

Features
One of the most effective characteristics of ActiveCampaign is the capability to segment customers based on their buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails to specific segments based on their interests and behavior. You can make use of dynamic content, such as images and videos to personalize each email. You can even make use of the built-in CRM of the platform to manage your list.

One of the biggest drawbacks of ActiveCampaign is its incredibly complicated process. There are multiple steps to complete for each step, including the creation of segments and the lead score. ActiveCampaign offers a number of help articles in the app along with a comprehensive training library. However, it’s so complicated that you could feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for every email client however they are displayed correctly on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if you are looking to build an email database for your small-scale business. It’s a relatively affordable service when compared with other email marketing platforms, but if you want to make the most of your marketing budget, you’ll need to do some research first. There are a lot of options to create your email list including split testing, as well as email segmentation.

ActiveCampaign’s cost for building an email list varies based on the features you need. The basic plan is free up to 500 subscribers. However, once you reach the 25,000-contact limit, you’ll be required to pay $49 per month. You can also upgrade during your current billing cycle to a higher-priced package if you believe you’ll need more functionality. The cost for building an email list using ActiveCampaign depends on the number of subscribers you have.

Interface is simple to use
Simple to use interface for creating an email list using ActiveCampaign. The tool comes with a simple interface that allows you to set up your welcome, abandoned cart recovery ordering confirmation, as well as downsell and upsell series of emails. You can also set up your opt-in form, connect with prospects, and provide discounts on popular coaching products. It’s simple to use and has many features.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions as well as a free forever plan that lets you send as many emails as you like every month, to up to 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite which is why you have to compare the options. ActiveCampaign offers advanced automation that can be difficult to grasp when you’re not familiar with the world of email marketing.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags allow you to tailor your emails based on your customers’ behaviors. They may not be included in any of the categories. Tags are most often used in automated applications to hide content and to display vital contact information. Learn how tags can be used to build an active email list.

To create tags for an email list with ActiveCampaign you need to add the names of the contacts as well as email addresses and other information that will allow you to segment your contacts. You can also make use of conditional content to tag multiple contacts for various actions. ActiveCampaign only provides conditional content for its Plus plan. It allows you to segment your subscribers into ways that reduce the amount of emails you send. This lets you send highly relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be extremely efficient in keeping your company at the forefront of mind of your customers. They provide them with current details about the products and services they are interested in. Instead of sending out mass emails to your entire contact list, you can target customers with targeted content based on gender or location, as well as by education level. These segments can also be made in accordance with the buyer’s habits. In addition to creating an email list automated email campaigns are beneficial for business-to-business email marketing.

In the beginning, you must test your automation campaigns to ensure they are working as intended. Automated emails should be distributed according to the intended frequency so that your customers don’t receive a lot of emails. Sending too many emails in one go can make your customers unsubscribe, so you should concentrate on only the most important opportunities. You should test the automated nature of your emails. Also you should try different subject lines, content, CTAs and CTAs to determine which are the most effective. You can also monitor the effectiveness of your campaigns by using customized metrics that match your goals.

Landing page builder
A landing page builder is a great tool to use when you are creating an email marketing list. ActiveCampaign provides a simple drag-and-drop editor, allowing even novice users to create stunning landing pages. ActiveCampaign also offers CRM capabilities that allow you to track leads, and store important contact information. The platform offers the option of managing tasks that include weekly, daily and quarterly tasks.

You have the option to make use of pre-made templates or create a new one with a drag-and-drop editor. With this tool you can include content, modify the layout, and even incorporate Google Analytics tracking code on your page. In only a few minutes you can create a stunning landing page. ActiveCampaign’s landingpage builder comes with several other tools that you can use to enhance your landing pages.