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Build an Email List With Active Campaign

There are a variety of options if you want to build an email database. How do you pick the most effective one? ActiveCampaign recommends you to create test lists and have more than one. It is beneficial to have multiple lists to determine which ones are most likely to convert. In addition to features, search for a platform that offers an easy to use interface and tag options. This lets you track and evaluate the performance of each list with others.

Features
One of the most powerful features of ActiveCampaign is the capability to segment customers based on their buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails depending on specific segments’ interests and behaviors. It is possible to use dynamic content, like images and videos, to personalize each email. You can even use the platform’s built-in CRM to manage your list.

One of the biggest disadvantages of ActiveCampaign is its incredibly complicated process. There are numerous steps to take in each procedure, including setting up segments and establishing the lead score. While ActiveCampaign provides a wide array of in-app help articles and an extensive library of learning resources, the system’s functionality is so extensive that you might feel overwhelmed. ActiveCampaign’s email campaigns aren’t designed to work with all email clients however, they work on mobile devices.

Cost
ActiveCampaign pricing is something you may be interested in if are looking to build an email database for your small business. The service is relatively inexpensive when compared to other marketing platforms, but if want to get the most value of your marketing budget, you’ll need to do some research prior to. You have a number of options to create your email list which include split testing and email segmentation.

The cost of ActiveCampaign to build an email list is based on the features you’ll need. The basic plan is free for up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll be required to pay $49 per month. If you think you require more features you can upgrade to a more expensive package in the current billing cycle. The cost of building an email list with ActiveCampaign is dependent on the number of subscribers you have.

Interface is simple to use
A simple interface for creating an email list with ActiveCampaign. This tool provides a simple-to-use interface that allows you to set up your welcome, abandoned-cart recovery, order confirmation, upsell/downsell series of emails. You can also create your opt-in form, connect to prospects, and even offer discounts on popular coaching products. There are plenty of options to choose from and the interface is easy to use which makes it a great option for beginners.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans which include a no-cost forever plan that allows you to send as many emails as you like each month to up to 2000 subscribers. It’s quite expensive in comparison to MailChimp or MailerLite so it is worthwhile to do some comparison shopping. ActiveCampaign does offer an advanced automation process that can be difficult to comprehend without experience in the email marketing industry.

Tags
You can assign customer and tags related to your products to your contacts in ActiveCampaign. These tags help to send targeted emails based on the customers’ actions. However, they might not be included in one of the categories listed above. Automations employ tags to conceal content and display contact information. Learn how tags can be used to create an active email list.

ActiveCampaign tags can be used to create an email database. To create this database you’ll need to include the email addresses and names of your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. Conditional content is only available to ActiveCampaign and available only on the Plus plan. It lets you segment your subscribers into ways that reduce the number of emails sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be extremely effective in keeping your business at the top of your customers’ minds, providing them with current information on the products and services that interest them. Instead of mass email blasts being sent to your entire list of contacts, targeted content can be tailored to specific customers according to gender, location and education level, among other variables. These segments can also be made based on purchasing habits. In addition to building an email database automated email campaigns are also effective for business-to business email marketing.

To make sure that your automation campaigns are running correctly, you should first test the effectiveness of your automation campaigns. Automated emails should not be sent out in a hurry to your customers. Sending too many emails in one go could result in customers opting out. Therefore, focus on the most important opportunities. Aside from testing the automation of your emails, you must also test different subject lines, content, and CTAs to determine which ones produce the best results. You can measure the effectiveness of your campaigns using custom metrics that meet your goals.

Landing page builder
A landing page builder is an excellent tool to use when you are creating an email marketing list. ActiveCampaign’s drag-and-drop editor allows you to create stunning landing pages for even the most inexperienced users. ActiveCampaign also offers CRM capabilities that let you track leads and keep important contact information. The platform has the option of managing tasks that include weekly, daily and quarterly tasks.

You can either use pre-made templates or create your own page completely using an editor that can be dragged and dropped. With this tool it is possible to add content, modify the layout, and even include Google Analytics tracking code on your site. With a few clicks of the mouse, you’ll create a stunning landing page in just a few minutes. ActiveCampaign’s landing page builder also comes with a number of additional tools to enhance your landing pages.