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Build an Email List With Active Campaign

There are many options available if you want to build an email database. What is the most effective one? ActiveCampaign recommends you to create test lists and have more than one. Having several lists is helpful so you know which ones are most likely to be converted. You should also search for an online service that has user-friendly interfaces and tag options. This lets you analyze and compare the performance across different lists.

Features
One of the most powerful characteristics of ActiveCampaign is the ability to segment customers according to their stage in the buying cycle. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails to specific segments based on their preferences and behaviors. It is possible to use dynamic content, such as images and videos to personalize every email. You can even use the built-in CRM feature of the platform to manage your list.

The biggest issue with ActiveCampaign is its complicated process. There are numerous steps to complete each step, from setting up segments and creating an lead score. ActiveCampaign offers a wide range of in-app help articles along with a comprehensive training library. But it’s so complex that you might feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they do display in a suitable format on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if you are looking to create an email database for your small-scale business. While the service is affordable in comparison to other email marketing platforms you will need to do some research prior to making any decisions. There are a variety of options to build your email list that include split testing and email segmentation.

The cost of establishing an email list with ActiveCampaign differs greatly based on the features you need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will be charged $49/month. If you feel that you require more features you can upgrade to a more expensive package at the time of your current billing cycle. The cost for ActiveCampaign’s email list depends on the number of subscribers it has.

Interface is easy to use
Easy to use interface to create an email list with ActiveCampaign. This tool comes with a user-friendly interface that lets you create your welcome, abandoned-cart recovery orders confirmation, upsell/downsell series of emails. You can also build your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. It’s easy to use and has a wealth of options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan which allows you to send as many email messages as you’d like per month to up to 2000 subscribers. However, it’s also expensive compared to MailChimp and MailerLite which is why you have to do some comparison shopping. ActiveCampaign offers advanced automation that is difficult to comprehend for those who aren’t acquainted with the field of email marketing.

Tags
You can add customer and tags related to products to your contacts in ActiveCampaign. These tags help to personalize your emails based on the customers’ actions. They might not be included in any of the categories. Automations employ tags to hide content and display contact information. If you’re wondering how you can make use of tags to build an email list that has an active campaign, continue reading to learn more.

To use tags to build an email list with ActiveCampaign you need to add the contacts’ names, email addresses, and other data that can help you segment your contacts. You can also make use of conditional content to tag multiple contacts for different actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways which reduce the number of emails you send. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your business prominent among your customers. They provide them with up-to-date information about the products or services they are interested in. Instead of sending massive email blasts to your entire list of contacts you can focus on your customers with targeted content based on gender or location as well as education level. These segments can also be created in accordance with the buyer’s habits. In addition to creating an email list, automated email marketing campaigns are effective for business-to business email marketing.

First, you should always test your automation campaigns to ensure they’re working as you intended. Automated email messages should be spaced to ensure that your customers don’t feel bombarded. Sending too many emails simultaneously can cause customers to unsubscribe. So focus on the most important opportunities. Aside from testing the automation of your emails, it is important to also test different subject lines, content and CTAs to determine which generate the best results. You can also track the effectiveness of your campaigns by using customized metrics that match your objectives.

Landing page builder
A landing page builder is an excellent tool to use when building an email marketing list. The drag-and-drop editor in ActiveCampaign allows you to easily create stunning landing pages for even the least experienced users. It also comes with CRM capabilities that allow you to track leads and store valuable contact information. The platform has the option of managing tasks that include weekly, daily and quarterly tasks.

You have the option to either use pre-made templates, or create your own page using a drag-and drop editor. With this tool you can include content, modify the layout, and even integrate Google Analytics tracking code into the page. In just a few seconds, you can build an impressive landing page. ActiveCampaign’s landing page builder also comes with a host of additional tools to enhance your landing pages.