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Build an Email List With Active Campaign

There are many options available for you to create an email database. But how do you select the best one? ActiveCampaign recommends that you create test lists and have more than one. Having several lists is helpful to know which lists are most likely to convert. In addition to features, search for a website that has an simple interface and tag options. This lets you analyze and compare the performance of various lists.

Features
One of the most effective features of ActiveCampaign is the capability to segment customers based on their stage of the buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails in response to specific segments’ interests as well as behavior. You can make use of dynamic content, like images and videos to personalize every email. You can even use the CRM built into the platform to manage your email list.

The main problem with ActiveCampaign is the complex process. Each step involves multiple steps, including the creation of segments and creating leads. While ActiveCampaign does offer a variety of help content in-app and an extensive library of training resources, the system’s functionality is so extensive that you might be overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email client but they do display correctly on mobile devices.

Cost
If you’re looking to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. The cost is fairly low when compared to other marketing platforms, but if you want to get the most value of your marketing budget, you’ll have to do some research first. There are a variety of options to build your email list which include split testing and email segmentation.

ActiveCampaign’s cost for building an email list differs based on the features you’ll need. The basic plan is free up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll need to pay $49 per month. If you feel you require more functionality, you can upgrade to a higher-priced package at the time of your current billing cycle. The cost for building an email list with ActiveCampaign is contingent on the number of subscribers you have.

Simple to use interface
The interface of ActiveCampaign is simple to create your email list. This tool has an easy-to-understand interface that lets you create your welcome abandoned cart recovery ordering confirmation, as well as upsell/downsell email series. You can also create your opt-in form, connect to prospects, and even offer discounts on popular coaching products. It’s easy to use and includes a lot of options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan that allows you to send as many emails as you’d like every month to as many as 2000 subscribers. However, it’s also expensive when compared to MailChimp and MailerLite and you’ll need to shop around. ActiveCampaign does offer an advanced automated process that can be difficult to comprehend without previous experience in the industry.

Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags let you target your emails based upon your customers’ behavior. They might not be included in any of the categories. Tags are used most often in automations to conceal content and show important contact information. If you’re wondering how you can make use of tags in building an email list that has an active campaign, continue reading to learn more.

ActiveCampaign tags can be used to create an email database. To do this, you will need to include the email addresses and names of your contacts. You can also use conditional content to tag multiple contacts for various actions. ActiveCampaign only provides conditional content for its Plus plan. This lets you segment your subscribers in ways which decrease the number of emails you send. This helps you deliver hyper-relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be incredibly effective in keeping your business at the forefront of your customers’ minds, by providing them with timely information about the products and services that appeal to them. Instead of mass email blasts being sent out to your entire contact list, targeted content can be tailored to specific customers by gender, location or education level, as well as other aspects. These segments can also be based upon buying habits. In addition to building an email database, automated email campaigns are useful for business-to-business email marketing.

First, you should always test the automation campaigns to ensure they’re functioning as intended. Automated emails should be separated to ensure that your customers don’t receive a lot of emails. Sending too many emails at one time can cause your customers to unsubscribe so concentrate on the most important opportunities. You should test the automation of your emails. Also it is important to test different subject lines, content, CTAs and CTAs to see which ones are the most effective. You can track the effectiveness of your campaigns by creating custom metrics that match your goals.

Landing page builder
If you’re building an email marketing list, you may want to consider using a landing-page builder. The drag-and-drop editor of ActiveCampaign allows you to create stunning landing pages, even for the most novice users. It also includes CRM capabilities, which let you track leads and record valuable contact information. The platform provides the option of managing tasks that include weekly, daily and quarterly tasks.

You can select to use pre-made templates or create your own page completely using an editor that can be dragged and dropped. This tool lets you add content, alter the layout, and even integrate Google Analytics tracking code. With a few clicks of the mouse, you can create a stunning landing page in just a few minutes. The landing page builder of ActiveCampaign includes a variety of other tools that can help you improve your landing pages.