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Build an Email List With Active Campaign

If you’re looking to build an email list, you have numerous options. How do you pick the best one? ActiveCampaign suggests that you create test lists and keep more than one. It is helpful to have multiple lists to identify which ones are the most likely convert. In addition to features, look for a platform that offers an user-friendly interface and tag options. This allows you to track and compare the performance of each list with the other.

Features
One of the most powerful features of ActiveCampaign is the ability to segment customers based on their stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send relevant emails to specific groups based on their interests and behaviors. To personalize every email, you can utilize dynamic content like images or videos. To manage your list, you can use the built-in CRM feature of the platform.

But, one of the major drawbacks of ActiveCampaign is its incredibly complicated process. There are numerous steps to take in each step, including setting up segments and creating the lead score. While ActiveCampaign does offer a variety of help articles in the app and an extensive library of learning resources The system’s capabilities are so extensive that you could be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, however they do display in a suitable format on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if you are looking to create an email database for your small business. Although the service is affordable in comparison to other email marketing platforms you must conduct some research prior to making any choices. There are several features you can make use of to create your list, including email segmentation and split testing.

The cost for building an email list using ActiveCampaign is a lot based on the features that you require. The basic plan is free up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll have pay $49 per month. If you feel you need more features, you can upgrade to a costlier package in the current billing cycle. The cost of building an email list using ActiveCampaign depends on the number of subscribers you have.

Interface that is easy to use
ActiveCampaign’s interface is simple to create your email list. This tool has an easy-to-understand interface that lets you set up your welcome, abandoned cart recovery orders confirmation, downsell/upsell email series. You can also create opt-in forms and connect with your prospects to offer discounts on popular coaching products. It’s easy to use and comes with a variety of options.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users as well as a free forever plan that allows you to send as many emails as you want each month to up 2000 subscribers. However, it’s also expensive compared to MailChimp and MailerLite which is why you have to compare the options. ActiveCampaign provides advanced automation that is difficult to understand when you’re not familiar with the field of email marketing.

Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags make it easier to target your emails based on your customers’ behavior. They may not fit into any of the categories mentioned above. Automations use tags to conceal content and display contact information. If you’re wondering how to make use of tags to build an email list with an active campaign, keep reading to find out more.

To build an email list using ActiveCampaign it is necessary to include the names of your contacts, email addresses, as well as other information to help you categorize your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers into ways that reduce the number of emails sent. This lets you deliver relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be extremely efficient in keeping your business at the forefront of your customers’ minds, providing them with timely information about the products and services that will interest them. Instead of mass email blasts being sent to all your contact list, targeted content can be tailored to specific customers depending on gender, geographic location or education level and other factors. These segments can also be based upon buying habits. Automated email marketing campaigns are not just beneficial for building an email list but also for business-to-business marketing.

First, you should always check the automated campaigns to ensure that they are working as intended. Automated emails should not be sent out in a hurry to your customers. Sending too many emails in one go could lead to customers unsubscribing. So focus on the most important opportunities. You should test the effectiveness of your emails. Also it is important to test different subject lines, content, CTAs and CTAs to see which ones result in the most effective results. You can even track the effectiveness of your campaigns using custom metrics that reflect your goals.

Landing page builder
A landing page builder is a fantastic tool to use when building an email marketing list. ActiveCampaign’s drag-and-drop editor allows you to easily create stunning landing pages, even for the most novice users. ActiveCampaign also comes with CRM capabilities that let you track leads, and store valuable contact information. The platform has tasks management options that include weekly, daily and quarterly tasks.

You can make use of pre-made templates or design a completely new page with a drag-and-drop editor. With this tool you can include content, alter the layout, and even add Google Analytics tracking code on your site. With just a few clicks of the mouse, you’ll create a stunning landing page in a matter of minutes. The landingpage builder of ActiveCampaign comes with several other tools you can use to improve your landing pages.