Build an Email List With Active Campaign
If you’re looking to create an email list, there are many options. How do you pick the best one? ActiveCampaign suggests having multiple test lists. It is useful to have multiple lists so that you can determine which ones are most likely convert. In addition to features, search for a site that has an simple interface and tag options. This way, you can track and compare the performance of each list with the other.
Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send highly relevant emails to specific segments based upon their interests and behavior. You can make use of dynamic content, such as videos and images to personalize every email. You can even use the built-in CRM of the platform to manage your list.
But, one of the biggest drawbacks of ActiveCampaign is its complicated process. Each step requires multiple steps, including the creation of segments and creating leads. ActiveCampaign provides a range of help articles within the app as well as a complete training library. However, it’s so complicated that you may be overwhelmed. ActiveCampaign’s email campaign are not optimized for all email client, but they display properly on mobile devices.
Cost
If you’re in the market to build an email list for your small business, you’re probably wondering about ActiveCampaign pricing. The service is relatively inexpensive when compared to other marketing platforms, but if want to get the most value of your marketing budget, you’ll need to conduct some research before you decide. You have a number of options to create your email list, including split testing and email segmentation.
The cost of ActiveCampaign to build an email list differs based on the features you need. The basic plan is free up to 500 subscribers. However, when you reach the 25,000 contact limit, you’ll have pay $49 per month. If you feel you need more features you can upgrade to a higher-priced package at the time of your current billing cycle. The cost of ActiveCampaign to build an email list depends on how many subscribers it has.
Interface is simple to use
An easy-to-use interface to build an email list using ActiveCampaign. This tool comes with a user-friendly interface that allows you to set up your welcome, abandoned cart recovery and order confirmation, as well as upsell/downsell series of emails. You can also create your opt-in forms, communicate with prospects, and offer discounts on popular coaching products. There are many features to choose from and the interface is easy to use and simple, making it an excellent option for anyone who is just starting out.
Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users which include a no-cost forever plan that allows you to send as many emails as you’d like every month, to up to 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite which is why you have to conduct some comparison shopping. ActiveCampaign offers advanced automation that is difficult to comprehend in case you aren’t familiar with the world of email marketing.
Tags
ActiveCampaign allows you to add product or customer-related tags to your contacts. These tags allow you to focus your emails on your customers’ behavior. They may not be included in any of the categories. Tags are most often used in automated systems to hide content and to display vital contact information. Learn how tags can be used to build an active email list.
ActiveCampaign tags can be used to create an email database. To build a database you’ll need include the names and email addresses of your contacts. If you have lots of contacts, it is possible to use conditional content and tag them for different actions. ActiveCampaign only offers conditional content for its Plus plan. It lets you segment your subscribers in ways that decrease the amount of emails that are sent. This lets you send highly relevant content to your subscribers.
Automated campaigns
Automated campaigns to build an email list can be incredibly efficient in keeping your business at the top of your customers’ mindsby providing them with current information on the products and services that will interest them. Instead of sending out mass emails to your entire contact list it is possible to target your audience with specific content based on gender or location, as well as by education level. These segments can be also created based on purchasing habits. Automated email campaigns are not only effective for building an email database, but also for business-to-business marketing.
To ensure that your automation campaigns are running properly, you need to first test the effectiveness of your automation campaigns. Automated emails should be separated to ensure that your customers don’t get bombarded. Sending too many emails at one time can cause customers to unsubscribe, so focus on only the most important opportunities. You should test the automated nature of your emails. Also, you should test different subject lines, content, CTAs and CTAs to determine which yield the most results. You can track the performance of your campaigns with custom metrics that match your objectives.
Landing page builder
If you’re creating an email marketing list, you may want to consider using a landing page builder. The drag-and-drop editor in ActiveCampaign allows you to create stunning landing pages even for least experienced users. The program also has CRM capabilities that let you track leads and record valuable contact details. The platform offers task management options , which include daily, weekly, and quarterly tasks.
You can select to use pre-made templates or create a completely new page with an editor that drags and drops. With this tool you can add information, change the layout, and even incorporate Google Analytics tracking code to your site. With just a few clicks the mouse, you can create a stunning landing page in a matter of minutes. The page builder for landing pages from ActiveCampaign comes with a number of additional tools to enhance your landing pages.