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Build an Email List With Active Campaign

There are many options available when you are looking to build an email database. How do you choose the best one? ActiveCampaign suggests you make test lists and have more than one. It is helpful to have multiple lists so that you can identify which ones are the most likely convert. In addition to features, look for a service that has easy-to-use interface and tag options. This allows you to analyze and compare the performance of the various lists.

Features
One of the most powerful features of ActiveCampaign is the ability to segment customers based on their stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific segments based on their interests and behavior. It is possible to use dynamic content, such as images and videos, to personalize each email. You can even use the built-in CRM of the platform to manage your list.

The main problem with ActiveCampaign is the complex process. Each step involves multiple steps, like creating segments and creating leads. While ActiveCampaign provides a wide array of help articles within the app as well as an extensive library of learning resources however, the functionality of the system is so extensive that you might feel overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they display in a proper format on mobile devices.

Cost
ActiveCampaign pricing is something you may be interested in if you are looking to create an email database for your small-scale business. It’s a relatively affordable service when compared with other email marketing platforms, but if want to maximize the value of your marketing budget, you’ll need to do some research first. There are a variety of features you can make use of to create your list, such as email segmentation and split testing.

The cost of ActiveCampaign’s email list is based on the features you need. The basic plan is free up to 500 subscribers, but once you reach the 25,000-contact limit, you’ll be required to pay $49 per month. You can also upgrade during your current billing period to a higher priced package if you believe you’ll require more functions. The cost for ActiveCampaign’s email list will depend on the number of subscribers it has.

Interface is easy to use
Simple to use interface to build an email list with ActiveCampaign. This tool provides a simple-to-use interface that lets you create your welcome, abandoned cart recovery, order confirmation, upsell/downsell series of emails. You can also set up your opt-in forms, connect with prospects, and provide discounts on popular coaching products. It is easy to use and comes with a variety of options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan which allows you to send as many emails as you’d like every month to as many as 2000 subscribers. It is quite expensive when compared to MailChimp or MailerLite which is why it’s worthwhile to do some comparison shopping. ActiveCampaign provides advanced automation that is difficult to understand if you are not familiar with the industry of email marketing.

Tags
You can apply customer and tags related to products to your contacts in ActiveCampaign. These tags let you send targeted emails based on the behavior of your customers. But they don’t fit into one of the categories listed above. Tags are typically used in automations to conceal content and display important contact information. Learn how tags can be utilized to build an active email list.

To create tags for an email list using ActiveCampaign, you must add names of contacts emails, names, and other data that will allow you to segment your contacts. You can also make use of conditional content to tag multiple contacts for different actions. ActiveCampaign only provides conditional content on its Plus plan. This lets you segment your subscribers in ways that reduce the amount of emails you send. This lets you send relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly efficient in keeping your business in the forefront of your clients’ minds, providing them with timely information on the products and services that appeal to them. Instead of sending out massive email blasts to your entire list of contacts you can target your customers by focusing your content on gender and location, as well as educational level. These segments can also be based upon buying habits. Automated email marketing campaigns are not only beneficial for building an email database, but also for business-to-business marketing.

The first step is to check the automated campaigns to make sure they’re functioning as intended. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails at one time could result in customers opting out. So focus on the most important opportunities. In addition to testing the automation of your emails, you must also test different subjects, content, and CTAs to determine which ones produce the best results. You can track the performance of your marketing campaigns using custom metrics that meet your objectives.

Landing page builder
If you’re creating an email marketing list, you may want to consider using a landing page builder. ActiveCampaign offers an easy-to-use drag-and-drop editor, allowing even most novice users to create stunning landing pages. It also comes with CRM capabilities, which allows you to track leads and record important contact information. The platform offers task management options that include weekly, daily, and quarterly tasks.

You can choose to utilize pre-designed templates or create an entirely new page using a drag-and-drop editor. This tool lets you include content, personalize your layout, and even include Google Analytics tracking code. In just a few minutes, you can create a stunning landing page. The landingpage builder in ActiveCampaign has several additional tools you can use to improve your landing pages.