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Build an Email List With Active Campaign

There are a variety of options if you want to build an email database. But how do you pick the best one? ActiveCampaign recommends that you create test lists and keep more than one. Having several lists is helpful to determine which ones are most likely to be converted. In addition to features, look for a service that has user-friendly interface and tag options. This lets you track and compare the performance of each list against other.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails based on certain segments’ interests and behaviours. You can make use of dynamic content, like images and videos, to personalize each email. To manage your list, you can make use of the built-in CRM feature of the platform.

However, one of the main drawbacks to ActiveCampaign is its overly complicated process. There are multiple steps to take in each procedure, including the creation of segments and a lead score. ActiveCampaign offers a number of in-app help articles along with a comprehensive training library. However, it’s so complicated that you may feel overwhelmed. ActiveCampaign’s email marketing campaigns aren’t optimized for all email clients, but they show in a format that is suitable on mobile devices.

Cost
If you’re looking to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. While the service is inexpensive compared to other email marketing platforms you must conduct some research before you make any choices. There are a variety of features that you can utilize to create your list including segmentation for emails and split testing.

The cost of ActiveCampaign’s email list varies depending on the features you want. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will be required to pay $49 per month. If you feel you need more features you can upgrade to a higher-priced package at the time of your current billing cycle. The cost of building an email list with ActiveCampaign depends on how many subscribers you have.

Interface is simple to use
ActiveCampaign’s interface is simple to create your email list. This tool provides a simple-to-use interface that lets you create your welcome, abandoned-cart recovery order confirmation, upsell/downsell email series. You can also set up your opt-in forms, connect with prospects, and provide discounts on popular coaching products. There are many options to choose from, and the interface is straightforward and easy to use, making it a good choice for beginners.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan which lets you send as many email messages as you’d like per month to up to 2000 subscribers. However, it’s also expensive when compared to MailChimp and MailerLite and you’ll need to compare the options. ActiveCampaign does provide an advanced automated process that can be difficult to understand without some knowledge of the email marketing industry.

Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags let you tailor your emails based on your customers’ behaviors. They are not included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be used to build an active email list.

ActiveCampaign tags can be used to construct an email database. To build this database, you will need to add the names and email addresses of your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. ActiveCampaign only offers conditional content on its Plus plan. This allows you to segment your subscribers in ways that decrease the number of emails sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be extremely efficient in keeping your business in the forefront of your customers’ minds, providing them with up-to-date information about the products and services that appeal to them. Instead of sending mass emails to your entire list of contacts it is possible to target your audience by focusing your content on gender or location, as well as by education level. These segments can also be based on purchase habits. Automated emails are not only effective for building an email list but also for business-to-business marketing.

The first step is to check the automated campaigns to make sure they’re functioning as intended. Automated email messages should be spaced in a way that customers don’t get bombarded. Sending too many emails at one time can make your customers unsubscribe, so concentrate on the most important opportunities. You should test the automation of your emails. Also you should try different subject lines as well as content, CTAs and CTAs to see which ones are the most effective. You can even track the performance of your campaigns with specific metrics that correspond to your goals.

Landing page builder
A landing page builder is an excellent tool to use when creating an email marketing list. ActiveCampaign’s drag-and drop editor makes it easy to create stunning landing pages even for most inexperienced users. It also includes CRM capabilities, which allow you to keep track of leads and save valuable contact information. The platform offers task management options that include daily, weekly and quarterly tasks.

You have the option to either choose pre-made templates or create a brand new page by using a drag-and-drop editor. This tool lets you add content, customize the layout, and even include Google Analytics tracking code. With just a few clicks the mouse, you can create a stunning landing page in just a few minutes. The landing page builder from ActiveCampaign comes with numerous additional tools you can use to improve your landing pages.