Build an Email List With Active Campaign
If you’re looking for ways to build an email list, you have numerous options. But how do you select the best one? ActiveCampaign recommends you to create test lists and keep more than one. It is beneficial to have multiple lists to determine which ones are most likely convert. In addition to features, look for a website that has an easy-to-use interface and tag options. This allows you to observe and compare performance of the various lists.
One of the most powerful features of ActiveCampaign is the ability to segment customers according to their stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific segments based on their interests and behaviors. It is possible to use dynamic content, such as videos and images to personalize every email. To manage your list, you can use the built-in CRM feature of the platform.
One of the biggest drawbacks of ActiveCampaign is its overly complicated process. There are multiple steps to follow for each procedure, including setting up segments and establishing a lead score. While ActiveCampaign does offer a variety of help content in-app and an extensive library of training resources however, the functionality of the system is so extensive that you could be overwhelmed. The ActiveCampaign email campaigns aren’t designed to work with all email clients, but they display properly on mobile devices.
ActiveCampaign pricing is something you may be interested in if you are in the market to create an email database for your small business. The service is reasonably priced in comparison to other email marketing platforms, but if you want to get the most value of your marketing budget, you’ll need to do some research first. There are a variety of options to build your email list which include split testing and email segmentation.
The cost of ActiveCampaign’s email list differs based on the features you want. The basic plan is free up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll need to pay $49 per month. You can also upgrade during your current billing cycle to a more expensive package if you think you’ll require more features. The cost of building an email list with ActiveCampaign depends on the number of subscribers you have.
Simple to use interface
The interface of ActiveCampaign is easy use for building your email list. This tool comes with a user-friendly interface that lets you create your welcome, abandoned cart recovery and order confirmation, as well as upsell/downsell series of emails. You can also set up your opt-in forms, connect with prospects, and provide discounts on popular coaching products. It’s easy to use and has a wealth of options.
Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users which include a no-cost forever plan that allows you to send as many emails as you’d like each month to up to 2000 subscribers. It’s quite expensive in comparison to MailChimp or MailerLite and it’s worth looking at a comparison. ActiveCampaign offers advanced automation that can be difficult to grasp when you’re not familiar with the email marketing industry.
You can add customer and tags that relate to products to your contacts in ActiveCampaign. These tags help to target your emails based on your clients’ actions. They may not belong to any of the categories above. Automations use tags to hide content and display contact information. Learn how tags can be used to create an active email list.
To make use of tags to create an email list using ActiveCampaign, you must add names of contacts emails, names, as well as other information that will help you segment your contacts. You can also make use of conditional content in order to tag multiple contacts for different actions. ActiveCampaign only provides conditional content on the Plus plan. This allows you to segment your subscribers in ways that reduce the amount of emails sent. This lets you deliver relevant content to your subscribers.
Automated email campaigns can be very efficient in keeping your business at the forefront of mind of your customers. They give them timely information on the products and services they are interested in. Instead of sending out massive email blasts to your entire contact list you can target your customers with targeted content by gender and location, as well as educational level. These segments can also be created according to the purchase habits of your customers. Automated email marketing campaigns are not only effective for building an email list , but are also beneficial for marketing to businesses.
In the beginning, you must test the automation campaigns to ensure they’re functioning as intended. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails at once could cause customers to unsubscribe. So focus on the most important opportunities. You should test the automation of your emails. Additionally, you should test different subject lines, content, CTAs, and CTAs to determine which are the most effective. You can track the performance of your campaigns by creating custom metrics that match your objectives.
Landing page builder
If you’re building an email marketing list, you may be interested in using a landing-page builder. ActiveCampaign’s drag-and-drop editor allows you to create stunning landing pages even for the least experienced users. The program also has CRM capabilities, which allows you to keep track of leads and save important contact information. The platform provides the option of managing tasks that include weekly, daily and quarterly tasks.
You can either utilize pre-designed templates or create a completely new page with a drag-and-drop editor. With this tool you can include content, customize the layout, and even integrate Google Analytics tracking code to your website. With a few clicks of the mouse, you can have a beautiful landing page in a matter of minutes. ActiveCampaign’s landingpage builder comes with many additional tools that you can use to enhance your landing pages.