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Build an Email List With Active Campaign

If you’re trying to build an email list, there are several options. But how do you choose the right one? ActiveCampaign suggests that you have several test lists. It is helpful to have multiple lists so that you can identify which ones are the most likely to convert. You should also look for an online service that has user-friendly interfaces and tag options. This way, you can track and evaluate the performance of each list against other.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific segments based on their preferences and behaviors. You can utilize dynamic content, like videos and images, to personalize each email. You can even make use of the built-in CRM feature of the platform to manage your email list.

However, one of the main drawbacks to ActiveCampaign is the incredibly complex process. There are multiple steps to take in each step, including the creation of segments and leads scores. ActiveCampaign provides a variety of help articles within the app as well as a complete training library. However, it’s so complex that you may feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for every email client however, they work on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if are looking to set up an email database for your small-scale business. Although the service is quite affordable when compared with other email marketing platforms you will need to do some research prior to making any choices. There are a variety of features you can use to build your list including segmentation of emails and split testing.

The cost of building an email list with ActiveCampaign is a lot based on the features you need. The basic plan is free up to 500 subscribers, however once you hit the 25,000-contact limit, you’ll need to pay $49 per month. You can upgrade your plan during the current billing cycle to a higher-priced package if you think you’ll need more functionality. ActiveCampaign’s cost for building an email list will depend on how many subscribers it has.

Interface is simple to use
Easy to use interface to create an email list with ActiveCampaign. This tool comes with a user-friendly interface that lets you set up your welcome, abandoned cart recovery, order confirmation, upsell/downsell series of emails. You can also set up your opt-in forms, connect with potential clients, and offer discounts on popular coaching products. There are many features to choose from and the interface is straightforward which makes it a great option for anyone who is just starting out.

Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions as well as a free forever plan that allows you to send as many emails as you like each month to up to 2000 subscribers. However, it’s also expensive when compared to MailChimp and MailerLite and, therefore, you’ll need to shop around. ActiveCampaign provides advanced automation that is difficult to comprehend if you are not familiar with the industry of email marketing.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags let you tailor your emails based on your customers’ behavior. They might not be included in any of the categories. Automations employ tags to conceal content and display contact information. Learn how tags can be used to build an active email list.

To make use of tags to create an email list with ActiveCampaign You must include the names of your contacts, email addresses, and other information to help you categorize your contacts. If you have a lot of contacts, you can use conditional content and tag them for different actions. ActiveCampaign only provides conditional content for its Plus plan. This allows you to segment your subscribers in ways which reduce the amount of emails that are sent. This allows you to deliver highly relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly effective at keeping your business in the forefront of your clients’ minds, providing them with timely information on the products and services that interest them. Instead of mass email blasts that are sent to your entire contact list, targeted content can be tailored to specific customers by gender, location or education level, as well as other factors. These segments can also be developed by analyzing the purchasing habits of customers. Apart from creating an email list, automated email campaigns can be beneficial for business-to-business email marketing.

To make sure that your automation campaigns are working correctly, you should first test the effectiveness of your automation campaigns. Automated emails should not be sent in a flurry to your customers. Sending too many emails in one go can cause your customers to unsubscribe so focus on only the most important opportunities. Apart from testing the automation of your emails, you must also test different subjects, content, and CTAs to determine which ones will yield the greatest results. You can even track the effectiveness of your campaigns using specific metrics that correspond to your goals.

Landing page builder
If you’re creating an email marketing list, you might think about using a landing-page builder. ActiveCampaign’s drag-and drop editor allows you to easily create stunning landing pages even for the most inexperienced users. ActiveCampaign also comes with CRM capabilities that let you track leads, and store valuable contact information. The platform also offers the option of managing tasks, which include daily week, quarterly, and daily tasks.

You can make use of pre-made templates or create a new one using a drag and drop editor. With this tool, you can add content, modify the layout, and even include Google Analytics tracking code on the page. In only a few minutes you can create an impressive landing page. The landing page builder of ActiveCampaign includes a variety of other tools that can help you improve your landing pages.