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Build an Email List With Active Campaign

There are a variety of options when you are looking to build an email database. But how do you pick the right one? ActiveCampaign suggests having multiple test lists. Having several lists is helpful so you know which ones are most likely to be converted. It is also important to choose an application that has easy-to-use interfaces and tag options. This way, you can track and evaluate the performance of each list with other.

Features
The most effective feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send relevant emails to specific segments based on their interests and behaviour. To personalize each email, you can employ dynamic content such as images or videos. To manage your list, you can utilize the platform’s built in CRM.

However, one of the main drawbacks to ActiveCampaign is the incredibly complex process. Each step requires multiple steps, including creating segments and creating leads. While ActiveCampaign does provide a range of help articles in the app and an extensive library of training materials however, the functionality of the system is so extensive that you could be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for every email client but they do display correctly on mobile devices.

Cost
If you’re looking to create an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. Although the service is affordable compared to other email marketing platforms you must conduct some research before you make any choices. There are a number of features you can make use of to create your list including segmentation of emails and split testing.

The cost for building an email list with ActiveCampaign differs greatly based on the features you need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will be charged $49/month. If you feel that you require more functionality you can upgrade to a more costly package at the time of your current billing cycle. The cost of ActiveCampaign to build an email list is contingent on how many subscribers it has.

Interface is simple to use
An easy-to-use interface for creating an email list with ActiveCampaign. This tool provides a simple-to-use interface that allows you to set up your welcome, abandoned-cart recovery and order confirmation, as well as upsell/downsell emails. You can also create your opt-in forms and connect with potential customers to offer discounts on popular coaching products. It’s easy to use and has a wealth of options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan that lets you send as many emails as you’d like every month to as many as 2000 subscribers. But it is also quite expensive when compared to MailChimp and MailerLite and you’ll need to compare the options. ActiveCampaign offers advanced automation that is difficult to comprehend if you are not familiar with the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags for your contacts. These tags allow you to send targeted emails based on your customers’ behavior. However, they might not be included in any of the above categories. Tags are used most often in automated systems to conceal content and display important contact information. Learn how tags can be utilized to build an active email list.

ActiveCampaign tags can be used to construct an email database. To create this database, you will need to include the names and email addresses of your contacts. You can also make use of conditional content to tag multiple contacts for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of email messages sent. This lets you send highly relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be extremely efficient in keeping your company at the top of your customers’ minds, providing them with timely information on the products and services that will interest them. Instead of sending out mass email blasts to your entire contact list you can target your customers with specific content based on gender or location as well as education level. These segments can also be based on purchase habits. In addition to building an email database, automated email campaigns are beneficial for business-to-business email marketing.

In the beginning, you must check the automated campaigns to ensure that they are working as intended. Automated emails should be distributed according to the intended frequency so that your customers don’t get bombarded. Sending too many emails at one time can make your customers unsubscribe, therefore, you should focus on the most important opportunities. You should test the automation of your emails. Additionally you should test various subject lines, content, CTAs and CTAs to determine which produce the best results. You can even track the effectiveness of your campaigns using specific metrics that are based on your goals.

Landing page builder
A landing page builder is an excellent tool to use when building an email marketing list. The drag-and-drop editor in ActiveCampaign allows you to create stunning landing pages, even for the least experienced users. It also includes CRM capabilities that let you track leads and record valuable contact details. The platform offers tasks management options that include weekly, daily, and quarterly tasks.

You can select to use pre-made templates or create your own page completely using an editor that can be dragged and dropped. This tool lets you add content, alter your layout, and even integrate Google Analytics tracking code. In just a few seconds, you can design a stunning landing page. The landing page builder from ActiveCampaign comes with numerous additional tools that can be utilized to improve your landing pages.