Build an Email List With Active Campaign
There are a lot of options if you want to build an email database. How do you choose the most effective one? ActiveCampaign recommends that you create test lists and have more than one. It is useful to have multiple lists so that you can identify which ones are the most likely to convert. You should also search for an application that has easy-to-use interfaces and tag options. This lets you monitor and compare performance across different lists.
Features
ActiveCampaign’s most powerful feature is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails based on certain segments’ interests and behavior. You can use dynamic content, such as images and videos, to personalize each email. To manage your list, you can make use of the platform’s built in CRM.
One of the biggest disadvantages of ActiveCampaign is its incredibly complicated process. Each step requires multiple steps, including the creation of segments and creating leads. While ActiveCampaign offers a range of in-app help articles and an extensive library of training resources Its capabilities are so extensive that it can make you be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients however, they work on mobile devices.
Cost
ActiveCampaign pricing is something you might be interested in if are in the market to create an email database for your small-scale business. While the service is inexpensive compared to other email marketing platforms, you will need to do some research before you make any decision. There are a lot of options to create your email list that include split testing and email segmentation.
The cost of ActiveCampaign’s email list is based on the features you’ll need. The basic plan is free for up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll be required to pay $49 per month. You can upgrade your plan during the current billing cycle to a more expensive package if you believe you’ll require more functions. The cost of creating an email list with ActiveCampaign depends on how many subscribers you have.
Easy to use interface
The interface of ActiveCampaign is simple to create your email list. This tool comes with a user-friendly interface that allows you to create your welcome, abandoned cart recovery and order confirmation, as well as upsell/downsell series of emails. You can also build your opt-in forms and connect with your prospects to offer discounts on popular coaching products. It’s easy to use and comes with a variety of features.
Advanced features: ActiveCampaign offers a variety of paid plans and subscriptions which include a no-cost forever plan that allows you to send as many emails as you’d like every month to up to 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite which is why it’s worth doing some comparison shopping. ActiveCampaign does provide an advanced automation system that is difficult to understand without some experience in the email marketing industry.
Tags
ActiveCampaign allows you to add customer or product-related tags to your contacts. These tags allow you to tailor your emails based on your customers’ actions. However, they might not fall under any of the categories mentioned above. Tags are used most often in automated systems to conceal content and show important contact information. Learn how tags can be utilized to create an active email list.
To build an email list using ActiveCampaign you need to add the names of your contacts along with email addresses and other information that will allow you to segment your contacts. If you have a lot of contacts, it is possible to use conditional content and tag them to perform different actions. Conditional content is exclusive to ActiveCampaign and available only on the Plus plan. It allows you to segment your subscribers in ways that decrease the number of emails sent. This allows you to deliver highly relevant content to your subscribers.
Automated campaigns
Automated email marketing campaigns can be effective in keeping your business at the forefront of mind of your customers. They provide them with current details about the products and services they are interested in. Instead of sending out mass email blasts to the entire contact list you can focus on your customers with targeted content based on gender or location, as well as by education level. These segments can also be made according to the purchase habits of your customers. Apart from creating an email list automated email campaigns are effective for business-to business email marketing.
First, you must test your automation campaigns to make sure they’re working as you intended. Automated email messages should be spaced to ensure that your customers don’t receive a lot of emails. Sending too many emails at one time can cause customers to unsubscribe, therefore, you should focus on the most important opportunities. In addition to testing the automated nature of your emails, you should also test different subject lines, content, and CTAs to determine which ones generate the best results. You can even track the effectiveness of your campaigns by using specific metrics that correspond to your objectives.
Landing page builder
If you’re building an email marketing list, you may need to think about using a landing page builder. ActiveCampaign’s drag-and drop editor makes it easy to create stunning landing pages for even the most novice users. ActiveCampaign also offers CRM capabilities that allow you to track leads and to store important contact details. The platform also offers tasks management options that include weekly, daily and quarterly tasks.
You can choose to utilize pre-designed templates or create your own page completely using an editor that drags and drops. With this tool it is possible to add information, change the layout, and even add Google Analytics tracking code into your site. With just a few clicks of the mouse, you can create a stunning landing page in a matter of minutes. ActiveCampaign’s landingpage builder comes with several other tools that can be used to enhance your landing pages.