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Build an Email List With Active Campaign

There are many options available if you want to build an email database. How do you pick the most effective one? ActiveCampaign suggests you keep several test lists. Having several lists is helpful so you can determine which are most likely to convert. In addition to features, search for a website that has an simple interface and tag options. This allows you to analyze and compare the performance of various lists.

Features
One of the most powerful characteristics of ActiveCampaign is the ability to segment customers based on their stage of the buying cycle. ActiveCampaign’s advanced segmentation capabilities allow you to send highly relevant emails to specific groups based on their interests and behaviors. To personalize every email, you can utilize dynamic content like videos or images. To manage your list, you can make use of the built-in CRM of the platform.

The main issue with ActiveCampaign is its complex process. Each step requires multiple steps, including creating segments and creating leads. While ActiveCampaign does provide a range of in-app help articles and an extensive library of training resources however, the functionality of the system is so extensive that you could feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they display in a proper format on mobile devices.

Cost
If you’re in the market to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. Although the service is affordable compared to other email marketing platforms, you must conduct some research before you make any decisions. There are many options to create your email list, including split testing and email segmentation.

The cost of creating an email list with ActiveCampaign is a lot based on the features you want. The basic plan is free for up to 500 subscribers. However, once you reach the 25,000-contact limit, you’ll need to pay $49 per month. If you feel that you require more functionality, you can upgrade to a costlier package in the current billing cycle. The cost for building an email list with ActiveCampaign depends on how many subscribers you have.

Interface is easy to use
The interface of ActiveCampaign is easy to create your email list. This tool has an easy-to-understand interface that allows you to set up your welcome, abandoned cart recovery orders confirmation, upsell/downsell series of emails. You can also design your opt-in forms and connect with your prospects to offer discounts on popular coaching products. There are many options to choose from and the interface is simple, making it a great choice for beginners.

Advanced features: ActiveCampaign offers a variety of subscriptions and paid plans which include a no-cost forever plan that allows you to send as many emails as you’d like every month to up to 2000 subscribers. But it is also quite expensive in comparison to MailChimp and MailerLite which is why you have to shop around. ActiveCampaign offers advanced automation that is difficult to comprehend for those who aren’t acquainted with the email marketing industry.

Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags allow you to tailor your emails based on your customers’ behavior. They might not be included in any of the categories. Automations use tags to conceal content and display contact information. Learn how tags can be utilized to build an active email list.

ActiveCampaign tags can be used to create an email database. To build this database you’ll need add the email addresses and names of your contacts. If you have lots of contacts, it is possible to use conditional content and tag them for various actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways which reduce the amount of emails that are sent. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be incredibly efficient in keeping your company in the forefront of your clients’ minds, providing them with current information on the products and services that will interest them. Instead of mass email blasts being sent out to your entire list of contacts, targeted content can be targeted to specific customers according to gender, location, education level, and other factors. These segments can be also created in accordance with the buyer’s habits. In addition to creating an email list automated email marketing campaigns are beneficial for businesses-to-business marketing.

To ensure that your automation campaigns are running properly, first test them. Automated emails should not be sent in a flurry to your customers. Sending too many emails at once can make your customers unsubscribe, so concentrate on the most important opportunities. Apart from testing the automation of your emails, you must also test different subjects, content, and CTAs to determine which will yield the greatest results. You can monitor the effectiveness of your campaigns with custom metrics that meet your goals.

Landing page builder
A landing page builder is a fantastic tool to use when you are building an email marketing list. The drag-and-drop editor of ActiveCampaign makes it easy to design stunning landing pages even for least experienced users. It also includes CRM capabilities that allows you to track leads and store important contact information. The platform has task management options , which include daily, weekly and quarterly tasks.

You have the option to choose from pre-made templates or create a brand new page using a drag-and drop editor. This tool allows you to include content, personalize your layout, and even add Google Analytics tracking code. With a few clicks of the mouse, you’ll have a beautiful landing page in just a few minutes. The landing page builder from ActiveCampaign comes with numerous additional tools you can use to enhance your landing pages.