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Build an Email List With Active Campaign

If you’re looking to create an email list, you have several options. How do you choose the most effective one? ActiveCampaign suggests you make test lists and have more than one. Having several lists is helpful to know which lists are most likely to be converted. You should also look for an interface that is easy to use and tags that are easy to use. This lets you track and examine the performance of every list against other.

Features
One of the most effective characteristics of ActiveCampaign is the capability to segment customers according to their buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send relevant emails to specific groups based on their interests and behavior. You can make use of dynamic content, like images and videos, to personalize each email. You can also use the built-in CRM of the platform to manage your list.

ActiveCampaign’s biggest problem is its complicated process. There are numerous steps to complete each step, including creating segments and setting up the lead score. While ActiveCampaign does offer a variety of help content in-app and an extensive library of training materials, the system’s functionality is so extensive that you might be overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, however they do display in a suitable format on mobile devices.

Cost
If you’re in the market to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. Although the service is quite affordable in comparison to other email marketing platforms you must conduct some research prior to making any decisions. There are a variety of features you can use to create your list, including email segmentation and split testing.

The cost for ActiveCampaign’s email list varies depending on the features you’ll need. The basic plan is free for up to 500 subscribers, however when you reach the 25,000 contact limit, you’ll have pay $49 per month. You can also upgrade during your current billing cycle to a higher-priced plan if you think you’ll require more functions. The cost of ActiveCampaign to build an email list is contingent on the number of subscribers it has.

Interface that is easy to use
Easy to use interface for creating an email list using ActiveCampaign. This tool offers a simple-to-understand interface that lets you design your welcome, abandoned cart recovery as well as order confirmation and upsell/downsell series of emails. You can also build your opt-in forms and connect with prospective customers to offer discounts on popular coaching products. There are numerous options to choose from and the interface is simple which makes it a great option for anyone who is just starting out.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users which include a no-cost forever plan that allows you to send as many emails as you want each month to up to 2000 subscribers. However, it’s expensive in comparison to MailChimp and MailerLite, so you need to conduct some comparison shopping. ActiveCampaign provides advanced automation that is hard to comprehend when you’re not familiar with the email marketing industry.

Tags
You can assign customer and tags that relate to products to your contacts in ActiveCampaign. These tags make it easier to target your emails based on the customers’ behaviour. They are not included in any of the categories. Tags are most often used in automations to hide content and display essential contact information. Learn how tags can be used to build an active email list.

ActiveCampaign tags can be used to construct an email database. To build this database it is necessary to add the email addresses and names of your contacts. If you have many contacts, it is possible to use conditional content and tag them for different actions. ActiveCampaign only provides conditional content for its Plus plan. It allows you to segment your subscribers into ways that reduce the amount of emails you send. This allows you to deliver highly relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be extremely efficient in keeping your business at the forefront of customers’ minds, by providing them with up-to-date information about the products and services that will interest them. Instead of sending out mass email blasts to the entire contact list, you can target customers with specific content based on gender and location, as well as educational level. These segments can also be based on purchase habits. Automated email marketing campaigns are not only useful for creating an email list but also for business-to-business marketing.

To ensure that your automation campaigns work properly, first test them. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails at once could lead to customers unsubscribing. Therefore, you should focus on the most important opportunities. You should test the effectiveness of your emails. Additionally you should try different subject lines, content, CTAs and CTAs to determine which yield the most results. You can track the effectiveness of your campaigns by creating specific metrics that are tailored to your objectives.

Landing page builder
If you’re building an email marketing list, you may be interested in using a landing page creator. The drag-and-drop editor in ActiveCampaign makes it easy to design stunning landing pages even for most novice users. It also includes CRM capabilities that allow you to track leads and store valuable contact information. The platform also provides task management options, including daily weekly, monthly, and quarterly tasks.

You can either use pre-made templates, or create your own page using a drag-and drop editor. With this tool you can add content, alter the layout, and even include Google Analytics tracking code into your page. In only a few minutes you can create an outstanding landing page. The landing page builder from ActiveCampaign comes with many additional tools that you can use to improve your landing pages.