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Build an Email List With Active Campaign

There are many options available in the event that you wish to create an email database. What is the best one? ActiveCampaign recommends having multiple test lists. Having several lists is helpful to determine which ones are most likely to be converted. In addition to features, look for a platform that offers an easy-to-use interface and tag options. This lets you track and compare the performance of each list against other.

Features
The most powerful feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails according to specific segments’ interests and behaviours. To personalize each email, you can utilize dynamic content, such as images or videos. You can even use the built-in CRM feature of the platform to manage your email list.

The main issue with ActiveCampaign is its complicated process. There are multiple steps to follow for each step, including the creation of segments and the lead score. ActiveCampaign provides a variety of help articles within the app as well as a comprehensive training library. But it’s so complicated that you may feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for all email clients, but they display in a professional format on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if you are looking to set up an email database for your small-scale business. The service is relatively inexpensive when compared to other marketing platforms, but if want to get the most out of your marketing budget, you’ll need to conduct some research before you decide. There are several features you can use to build your list including segmentation for emails and split testing.

ActiveCampaign’s cost for building an email list is based on the features you want. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll have to pay $49 per month. If you think you require more features you can upgrade to a higher-priced package at the time of your current billing cycle. The cost of creating an email list using ActiveCampaign depends on how many subscribers you have.

Easy to use interface
The interface of ActiveCampaign is easy create your email list. This tool offers a simple-to-understand interface that lets you create your welcome abandoned cart recovery ordering confirmation, as well as upsell/downsell series of emails. You can also create your opt-in forms, communicate to prospects, and even offer discounts on popular coaching products. It is easy to use and has a wealth of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which lets you send as many emails as you’d like every month to up to 2000 subscribers. However, it’s expensive compared to MailChimp and MailerLite and you’ll need to compare the options. ActiveCampaign does provide an advanced automated process that can be difficult to comprehend without knowledge of the email marketing industry.

Tags
You can assign customer and tags related to your products to your contacts in ActiveCampaign. These tags let you tailor your emails based on the behavior of your customers. But they may not fit into any of the categories mentioned above. Tags are commonly used in automations to hide content and to display vital contact information. If you’re thinking of how to make use of tags in building an email list that has an active campaign, continue reading to learn more.

ActiveCampaign tags can be used to construct an email database. To build a database, you will need to add the names and email addresses of your contacts. If you have lots of contacts, you can use conditional content and tag them to perform different actions. Conditional content is exclusive to ActiveCampaign and only available on the Plus plan. This lets you segment your subscribers in ways that reduce the amount of emails that are sent. This lets you send highly relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very effective in keeping your business at the forefront of mind of your customers. They provide them with timely information on the products and services they are interested in. Instead of sending out mass emails being sent to all your email list, content that is targeted can be targeted to specific customers based on gender, location or education level, as well as other variables. These segments can be based on purchasing habits. In addition to building an email database, automated email marketing campaigns are effective for business-to business email marketing.

To ensure that your automation campaigns are working properly, you must first test the effectiveness of your automation campaigns. Automated emails shouldn’t be sent in a flurry to your customers. Sending too many emails at one time could cause customers to unsubscribe. So focus on the most important opportunities. Aside from testing the automation of your emails, you must also test different subject lines, content, and CTAs to determine which ones yield the most results. You can track the effectiveness of your campaigns with custom metrics that match your objectives.

Landing page builder
A landing page builder is a great tool to use when you are creating an email marketing list. ActiveCampaign’s drag-and drop editor allows you to create stunning landing pages, even for the most inexperienced users. The software also offers CRM capabilities that allows you to track leads and store important contact information. The platform also offers tasks management options that include weekly, daily and quarterly tasks.

You can select to use pre-made templates or create your own page completely using an editor that can be dragged and dropped. With this tool it is possible to add content, alter the layout, and even integrate Google Analytics tracking code to your page. In just a few seconds, you can design an impressive landing page. The landing page builder from ActiveCampaign includes a variety of other tools to improve your landing pages.