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Build an Email List With Active Campaign

There are many options available when you are looking to build an email database. But how do you select the right one? ActiveCampaign suggests that you create test lists and have more than one. A variety of lists are helpful so you can determine which are most likely to convert. In addition to features, look for a service that has simple interface and tag options. This allows you to observe and compare performance of the various lists.

Features
One of the most effective features of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails to specific segments based upon their interests and behavior. To personalize every email, you can employ dynamic content such as images or videos. To manage your list, you can make use of the platform’s built in CRM.

The main problem with ActiveCampaign is the complex process. There are numerous steps to complete each step, from creating segments and setting up an lead score. ActiveCampaign offers a wide range of help articles within the app as well as a complete training library. But it’s so complicated that you may be overwhelmed. The email campaigns of ActiveCampaign are not designed to work with all email clients, but they display properly on mobile devices.

Cost
ActiveCampaign pricing is something you could be interested in if are in the market to create an email database for your small business. While the service is affordable compared to other email marketing platforms you must conduct some research prior to making any decisions. There are several features you can make use of to create your list, including segmentation for emails and split testing.

The cost of ActiveCampaign’s email list varies depending on the features you need. The basic plan is free for up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll have pay $49 per month. If you think you require more functionality you can upgrade to a higher-priced package at the time of your current billing cycle. The cost for building an email list using ActiveCampaign depends on the number of subscribers you have.

Interface is simple to use
A simple interface for building an email list using ActiveCampaign. This tool is easy to understand interface that lets you set up your welcome abandoned cart recovery orders confirmation, upsell/downsell series of emails. You can also design your opt-in forms and connect with your prospects to offer discounts on popular coaching products. It is easy to use and comes with a variety of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which allows you to send as many emails as you want each month to up to 2000 subscribers. It’s expensive when compared to MailChimp or MailerLite which is why it’s worth doing some comparison shopping. ActiveCampaign does offer an advanced automated process that can be difficult to understand without some prior experience in the marketing via email industry.

Tags
You can assign customer and tags related to your products to your contacts in ActiveCampaign. These tags let you send targeted emails based on your customers’ behaviors. But they don’t fall under one of the categories listed above. Tags are used most often in automated systems to conceal content and show important contact information. Learn how tags can be used to build an active email list.

To make use of tags to create an email list using ActiveCampaign it is necessary to include the names of your contacts along with email addresses and other information that will help you segment your contacts. You can also apply conditional content to tag multiple contacts for different actions. ActiveCampaign only provides conditional content on its Plus plan. This lets you segment your subscribers in ways that decrease the number of emails that are sent. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated emails can be highly effective in keeping your business prominent among your customers. They give them timely information about the products and services they are interested in. Instead of sending mass emails to your entire list of contacts you can focus on your customers with targeted content by gender or location as well as education level. These segments can also be created according to the purchase habits of your customers. Apart from creating an email list, automated email campaigns are also beneficial for businesses-to-business marketing.

To make sure that your automation campaigns work properly, you need to first test the effectiveness of your automation campaigns. Automated emails should be separated appropriately so that your customers don’t feel bombarded. Sending too many emails in one go can make your customers unsubscribe, so focus on only the most important opportunities. You should test the automated nature of your emails. Also you should try different subject lines as well as content, CTAs, and CTAs to determine which result in the most effective results. You can track the performance of your marketing campaigns using custom metrics that match your objectives.

Landing page builder
A landing page builder is a fantastic tool to use when you are creating an email marketing list. ActiveCampaign provides a simple drag-and-drop editor, allowing even least experienced users to create stunning landing pages. ActiveCampaign also has CRM capabilities that let you track leads and save important contact information. The platform also provides the option of managing tasks, which include daily week, quarterly, and daily tasks.

You can choose from pre-designed templates or build a completely new page with an editor that drags and drops. This tool lets you add content, customize the layout, and even incorporate Google Analytics tracking code. With just a few clicks of the mouse, you can create a stunning landing page in a matter of minutes. The landing page builder from ActiveCampaign comes with several additional tools that you can use to enhance your landing pages.