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Build an Email List With Active Campaign

If you’re trying to build an email list, there are many choices. What is the best one? ActiveCampaign suggests that you have several test lists. It is beneficial to have multiple lists so you can determine which are most likely to be converted. You should also search for a service with easy-to-use interfaces and tag options. This allows you to analyze and compare the performance across different lists.

Features
The most effective feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities allow you to send relevant emails to specific groups based on their interests and behaviour. To personalize every email, you can employ dynamic content, such as videos or images. You can even use the built-in CRM feature of the platform to manage your email list.

The main issue with ActiveCampaign is its complex process. There are numerous steps to complete each step, such as setting up segments and establishing the lead score. ActiveCampaign provides a variety of help articles within the app along with a comprehensive training library. But it’s so complex that you might feel overwhelmed. The email campaigns of ActiveCampaign are not optimized for all email clients however they are displayed correctly on mobile devices.

Cost
ActiveCampaign pricing is something that you might be interested in if you are looking to create an email database for your small-scale business. While the service is affordable when compared with other email marketing platforms, you must conduct some research before you make any decision. You have a number of options to create your email list which include split testing and email segmentation.

The cost of establishing an email list using ActiveCampaign will vary based on the features you require. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll be charged $49/month. You can also upgrade during your current billing cycle to a more costly package if you feel you’ll require more functions. The cost of establishing an email list using ActiveCampaign is dependent on the number of subscribers you have.

Simple to use interface
The interface of ActiveCampaign is easy to use to create your email list. This tool comes with a user-friendly interface that lets you set up your welcome, abandoned cart recovery and order confirmation, as well as upsell/downsell emails. You can also create opt-in forms and connect with potential customers to offer discounts on popular coaching products. It’s simple to use and includes a lot of options.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan that allows you to send as many email messages as you’d like every month to up to 2000 subscribers. It’s quite expensive when compared to MailChimp or MailerLite and it’s worth comparing. ActiveCampaign offers an advanced automation system that is difficult to comprehend without prior experience in the marketing via email industry.

Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags can make it easier to target your emails based on your clients’ behavior. However, they might not fit into any of the categories mentioned above. Tags are most often used in automated systems to conceal content and display important contact information. Learn how tags can be utilized to create an active email list.

ActiveCampaign tags can be used to create an email database. To create this database, you will need to add the email addresses and names of your contacts. If you have a lot of contacts, it is possible to use conditional content and tag them to perform different actions. ActiveCampaign only offers conditional content with the Plus plan. It lets you segment your subscribers in ways that decrease the amount of emails that are sent. This lets you send relevant content to your subscribers.

Automated campaigns
Automated emails can be highly efficient in keeping your company top of mind for your customers. They provide them with current information on the products and services they are interested in. Instead of sending out mass email blasts to your entire list of contacts, you can target customers by focusing your content on gender or location, as well as by education level. These segments can also be based on buying habits. Automated email marketing campaigns are not only effective for building an email list but also for marketing to businesses.

To make sure that your automation campaigns are running properly, you must first test them. Automated emails shouldn’t be sent out in a rush to your customers. Sending too many emails at one time could cause customers to unsubscribe. So focus on the most important opportunities. Apart from testing the automation of your emails, it is important to also test different subjects, content, and CTAs to determine which ones yield the most results. You can monitor the effectiveness of your marketing campaigns using customized metrics that will meet your goals.

Landing page builder
A landing page builder is an excellent tool to use when creating an email marketing list. The drag-and-drop editor of ActiveCampaign makes it easy to design stunning landing pages, even for the least experienced users. The software also offers CRM capabilities, which allows you to track leads and keep valuable contact details. The platform also offers options for managing tasks, such as daily week, quarterly, and daily tasks.

You can either use pre-made templates or create your own page completely using an editor that drags and drops. This tool allows you to add content, customize your layout, and even add Google Analytics tracking code. With a few clicks of the mouse, you’ll have a beautiful landing page in a matter of minutes. ActiveCampaign’s landing page builder also comes with a host of other tools to improve your landing pages.