Pipedrive Academy

Build an Email List With Active Campaign

If you’re looking to create an email list, there are numerous options. What should you do to choose the best one? ActiveCampaign suggests that you create test lists and keep more than one. It is helpful to have multiple lists so that you can determine which ones are most likely convert. Also, you should look for an interface that is easy to use and tags that are easy to use. This lets you track and compare the performance of the various lists.

Features
The most powerful feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails depending on particular segments’ interests and behaviors. To personalize every email, you can employ dynamic content like images or videos. You can also make use of the CRM built into the platform to manage your list.

One of the major drawbacks of ActiveCampaign is its incredibly complicated process. There are numerous steps to follow for each step, from the creation of segments and an lead score. ActiveCampaign offers a wide range of help articles that are available in the app, along with a comprehensive training library. However, it’s so complicated that you may feel overwhelmed. ActiveCampaign’s email campaign are not optimized for all email client but they do display correctly on mobile devices.

Cost
If you’re looking to build an email list for your small business, you’re probably wondering about ActiveCampaign pricing. The service is reasonably priced when compared to other marketing platforms, but if want to make the most of your marketing budget, you’ll have to conduct some research before you decide. There are many options to build your email list which include split testing and email segmentation.

The cost of creating an email list using ActiveCampaign is a lot based on the features you require. The basic plan is free for 500 subscribers. After you reach the limit of 25000 contacts, you’ll have to pay $49/month. You can upgrade your plan during the current billing cycle to a higher-priced package if you think you’ll require more features. The cost of creating an email list using ActiveCampaign depends on the number of subscribers you have.

Simple to use interface
Easy to use interface for building an email list using ActiveCampaign. This tool has an easy-to-understand interface that allows you to set up your welcome, abandoned cart recovery, order confirmation, and upsell/downsell email series. You can also create your opt-in forms and connect with potential customers to offer discounts on popular coaching products. There are a variety of options to choose from, and the interface is simple which makes it a great option for anyone who is just starting out.

Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users, including a free forever plan that allows you to send as many emails as you want every month to up to 2000 subscribers. However, it’s also expensive compared to MailChimp and MailerLite and, therefore, you’ll need to compare the options. ActiveCampaign offers advanced automation that is difficult to comprehend when you’re not familiar with the field of email marketing.

Tags
You can apply customer and tags that relate to products to your contacts in ActiveCampaign. These tags allow you to tailor your emails based on your clients’ behaviour. They may not be included in any of the categories. Automations use tags to conceal content and display contact information. If you’re thinking of how to make use of tags in building an email list that has an active campaign, continue reading to learn more.

ActiveCampaign tags can be used to create an email database. To build this database, you will need to add the names and email addresses of your contacts. If you have many contacts, it is possible to use conditional content and tag them for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It allows you to segment your subscribers in ways that can reduce the amount of emails that are sent. This allows you to deliver relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very efficient in keeping your company in the minds of your customers. They provide them with up-to-date information about the products or services they are interested in. Instead of sending out mass emails being sent out to your entire contact list, targeted content can be targeted to specific customers depending on gender, geographic location or education level and other aspects. These segments can also be made by analyzing the purchasing habits of customers. In addition to creating an email list, automated email campaigns can be useful for business-to-business email marketing.

To make sure that your automation campaigns are running properly, first test them. Automated emails should be distributed according to the intended frequency so that your customers don’t get bombarded. Sending too many emails at one time could cause customers to unsubscribe. Therefore, you should focus on the most important opportunities. You should test the effectiveness of your emails. Also, you should test different subject lines, content, CTAs, and CTAs to determine which produce the best results. You can measure the effectiveness of your campaigns by creating custom metrics that meet your objectives.

Landing page builder
If you’re building an email marketing list, you may need to think about using a landing page creator. ActiveCampaign offers a simple drag-and drop editor that allows even the least experienced users to create stunning landing pages. ActiveCampaign also comes with CRM capabilities that let you track leads and keep important contact details. The platform provides task management options , which include daily, weekly and quarterly tasks.

You have the option to either choose pre-made templates or create a brand new page by using a drag-and-drop editor. With this tool you can include content, alter the layout, and even include Google Analytics tracking code into your site. In just a few seconds, you can design an impressive landing page. The landingpage builder in ActiveCampaign has many additional tools that can be utilized to enhance your landing pages.