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Build an Email List With Active Campaign

There are a lot of options when you are looking to build an email database. How do you choose the right one? ActiveCampaign suggests that you create test lists and keep more than one. Having several lists is helpful to know which lists are most likely to convert. In addition to features, search for a site that has an easy-to-use interface and tag options. This lets you track and compare the performance of each list with the other.

Features
One of the most effective characteristics of ActiveCampaign is the ability to segment customers based on their current stage of the buying cycle. ActiveCampaign’s advanced segmentation tools allow you to send relevant emails to specific segments based on their interests and behaviors. To personalize every email, you can utilize dynamic content, such as images or videos. You can even use the built-in CRM feature of the platform to manage your list.

The main issue with ActiveCampaign is its complex process. Each step involves multiple steps, including the creation of segments and creating leads. While ActiveCampaign does offer a variety of help content in-app and a comprehensive training library The system’s capabilities are so extensive that it can make you be overwhelmed. ActiveCampaign’s email marketing campaigns aren’t optimized for all email clients, however they do display in a proper format on mobile devices.

Cost
ActiveCampaign pricing is something you might be interested in if you are looking to set up an email database for your small-scale business. It’s a relatively affordable service in comparison to other email marketing platforms, but if want to get the most value of your marketing budget, you’ll need to conduct some research prior to. There are many options to create your email list including split testing, as well as email segmentation.

The cost of establishing an email list using ActiveCampaign differs greatly based on the features you want. The basic plan is free up to 500 subscribers, however once you reach the 25,000-contact limit, you’ll need to pay $49 per month. You can upgrade your plan during the current billing cycle to a higher-priced package if you feel you’ll require more features. The cost of establishing an email list with ActiveCampaign depends on how many subscribers you have.

Easy to use interface
The interface of ActiveCampaign is easy use to create your email list. This tool has an easy-to-use interface that allows you to create your welcome, abandoned-cart recovery order confirmation, upsell and downsell series of emails. You can also create your opt-in forms, communicate to prospects, and even offer discounts on popular coaching products. There are plenty of options to pick from and the interface is straightforward, making it a great choice for any beginner.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a cost-free forever plan which lets you send as many emails as you’d like every month to up to 2000 subscribers. It’s quite expensive in comparison to MailChimp or MailerLite which is why it’s worth looking at a comparison. ActiveCampaign provides advanced automation that can be difficult to grasp when you’re not familiar with the email marketing industry.

Tags
ActiveCampaign allows you to add product or customer-related tags for your contacts. These tags allow you to target your emails based on the customers’ actions. They are not included in any of the categories. Tags are most often used in automated applications to conceal content and display important contact information. Learn how tags can be utilized to create an active email list.

ActiveCampaign tags can be used to create an email database. To do this you’ll need add the names and email addresses of your contacts. You can also make use of conditional content in order to tag multiple contacts for various actions. Conditional content is only available to ActiveCampaign and only available on the Plus plan. It lets you segment your subscribers in ways that reduce the amount of emails that are sent. This lets you provide relevant content to your subscribers.

Automated campaigns
Automated campaigns to build an email list can be incredibly effective in keeping your business at the forefront of your customers’ minds, providing them with timely information about the products and services that appeal to them. Instead of mass email blasts that are sent to your entire contact list, targeted content can be tailored to specific customers by gender, location and education level, among other variables. These segments can also be made in accordance with the buyer’s habits. Besides building an email list automated email campaigns can be beneficial for businesses-to-business marketing.

First, you must test the automation campaigns to ensure that they’re performing as planned. Automated emails should be distributed according to the intended frequency so that your customers don’t get bombarded. Sending too many emails simultaneously could lead to customers unsubscribing. So focus on the most important opportunities. In addition to testing the automated nature of your emails, it is important to also test different topics, subject lines, and CTAs to determine which ones generate the best results. You can also track the performance of your campaigns with customized metrics that match your goals.

Landing page builder
If you’re building an email marketing list, you may think about using a landing page builder. ActiveCampaign offers a simple drag and drop editor, which allows even the most inexperienced users to easily create stunning landing pages. ActiveCampaign also has CRM capabilities that let you track leads, and store important contact details. The platform also offers task management options, including daily week, quarterly, and daily tasks.

You have the option to make use of pre-made templates or create a new page with a drag-and-drop editor. With this tool you can add content, customize the layout, and even add Google Analytics tracking code on the page. With a few clicks of the mouse, you can create a stunning landing page in a matter of minutes. The landingpage builder of ActiveCampaign comes with numerous additional tools that can be utilized to improve your landing pages.