Pipedrive Certification

Build an Email List With Active Campaign

If you’re looking to build an email list, there are many choices. But how do you select the best one? ActiveCampaign suggests you make test lists and have more than one. It is helpful to keep multiple lists to identify which ones are the most likely to convert. In addition to features, search for a site that has an easy to use interface and tag options. This lets you track and compare the performance of the various lists.

Features
ActiveCampaign’s most powerful feature is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities enable you to send highly relevant emails depending on specific segments’ interests and behaviors. You can use dynamic content, such as videos and images, to personalize each email. You can also use the built-in CRM feature of the platform to manage your list.

One of the main drawbacks to ActiveCampaign is the incredibly complex process. There are numerous steps to take in each step, including setting up segments and creating the lead score. ActiveCampaign offers a number of in-app help articles as well as a comprehensive training library. But it’s so complicated that you might feel overwhelmed. The ActiveCampaign email campaigns aren’t optimized for every email client however, they work on mobile devices.

Cost
If you’re in the market to create an email list for your small company, you’re probably thinking about ActiveCampaign pricing. It’s a relatively affordable service when compared with other email marketing platforms, but if want to get the most out of your marketing budget, you’ll have to conduct some research before you decide. There are many options to build your email list, including split testing and email segmentation.

The cost for building an email list using ActiveCampaign is a lot based on the features you require. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will be charged $49/month. If you think you require more features, you can upgrade to a more costly package in the current billing cycle. The cost for building an email list using ActiveCampaign depends on how many subscribers you have.

Simple to use interface
Easy to use interface for creating an email list using ActiveCampaign. This tool comes with a user-friendly interface that lets you create your welcome, abandoned-cart recovery orders confirmation, upsell and downsell series of emails. You can also create opt-in forms and connect with your prospects to offer discounts on popular coaching products. There are many features to choose from and the interface is easy to use and simple, making it an excellent option for anyone who is just starting out.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. It also offers a free forever plan that lets you send as many email messages as you want each month to as many as 2000 subscribers. But it is also quite expensive compared to MailChimp and MailerLite which is why you have to conduct some comparison shopping. ActiveCampaign provides advanced automation that can be difficult to grasp for those who aren’t acquainted with the industry of email marketing.

Tags
ActiveCampaign allows you to add customer or product-related tags for your contacts. These tags let you tailor your emails based on the behavior of your customers. However, they might not be included in one of the categories listed above. Automations employ tags to conceal content and display contact information. If you’re wondering how you can make use of tags in building an email list that has an active campaign, keep reading to learn more.

To use tags to build an email list with ActiveCampaign, you must add the contacts’ names along with email addresses as well as other information that can help you segment your contacts. You can also make use of conditional content to tag multiple contacts for various actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways that decrease the number of emails that are sent. This lets you deliver highly relevant content to your subscribers.

Automated campaigns
Automated campaigns for building an email list can be incredibly effective in keeping your business in the forefront of your customers’ minds, by providing them with timely information on the products and services that will interest them. Instead of mass email blasts being sent to all your list of contacts, targeted content can be tailored to specific customers according to gender, location and education level, among other variables. These segments can also be based upon buying habits. Automated email campaigns aren’t only beneficial for building an email list but also for business-to-business marketing.

To make sure that your automation campaigns work properly, you need to first test them. Automated emails should be spaced appropriately so that your customers don’t receive a lot of emails. Sending too many emails simultaneously can cause customers to unsubscribe. Therefore, you should focus on the most important opportunities. Apart from testing the automation of your emails, it is important to also test different subject lines, content, and CTAs to determine which ones will yield the greatest results. You can track the performance of your campaigns by creating custom metrics that meet your objectives.

Landing page builder
A landing page builder is a great tool to use when building an email marketing list. The drag-and-drop editor of ActiveCampaign makes it easy to create stunning landing pages, even for the most novice users. It also comes with CRM capabilities, which allows you to keep track of leads and save valuable contact information. The platform also provides the option of managing tasks, which include daily week, quarterly, and daily tasks.

You can select to choose from pre-designed templates or build your own page completely using an editor that can be dragged and dropped. This tool lets you include content, personalize the layout, and even add Google Analytics tracking code. With just a few clicks the mouse, you’ll have a beautiful landing page in a matter of minutes. The landing page builder of ActiveCampaign comes with a range of other tools to improve your landing pages.