Build an Email List With Active Campaign
There are a variety of options in the event that you wish to create an email database. How do you choose the right one? ActiveCampaign suggests you make test lists and keep more than one. It is useful to have multiple lists so that you can determine which ones are most likely convert. In addition to features, look for a website that has an easy-to-use interface and tag options. This lets you track and examine the performance of every list against other.
Features
One of the most effective features of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails based on specific segments’ interests as well as behavior. It is possible to use dynamic content, such as images and videos to personalize each email. To manage your list, you can use the built-in CRM feature of the platform.
But, one of the biggest drawbacks of ActiveCampaign is the incredibly complex process. Each step requires multiple steps, like creating segments and creating leads. While ActiveCampaign offers a range of in-app help articles and an extensive library of training materials The system’s capabilities are so extensive that you could feel overwhelmed. ActiveCampaign’s email campaigns aren’t optimized for all email clients but they do display correctly on mobile devices.
Cost
If you’re looking to create an email list for your small business, you’re probably wondering about ActiveCampaign pricing. The cost is fairly low when compared with other email marketing platforms, but if you want to maximize the value of your marketing budget, it’s best to conduct some research prior to. There are several options to build your list including segmentation for emails and split testing.
ActiveCampaign’s cost for building an email list varies depending on the features you’ll need. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25,000 contacts, you will be required to pay $49 per month. If you feel you require more features you can upgrade to a more costly package at the time of your current billing cycle. The cost of ActiveCampaign to build an email list depends on the number of subscribers it has.
Interface that is easy to use
Easy to use interface for building an email list with ActiveCampaign. This tool has an easy-to-use interface that allows you to set up your welcome, abandoned-cart recovery order confirmation, upsell/downsell email series. You can also create opt-in forms and connect with prospects to offer discounts on popular coaching products. There are plenty of features to choose from and the interface is simple and easy to use, making it a good option for beginners.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan which allows you to send as many email messages as you’d like every month to as many as 2000 subscribers. It’s quite expensive in comparison to MailChimp or MailerLite therefore it’s worth comparing. ActiveCampaign provides advanced automation that is hard to comprehend when you’re not familiar with the email marketing industry.
Tags
You can add customer and product-related tags to your contacts in ActiveCampaign. These tags can make it easier to personalize your emails based on your customers’ behaviour. They may not be included in any of the categories. Tags are most often used in automated applications to hide content and display essential contact information. If you’re wondering how you can make use of tags in building an email list with an active campaign, keep reading to learn more.
ActiveCampaign tags can be used to build an email database. To create this database you’ll need to add the names and email addresses of your contacts. You can also apply conditional content to tag multiple contacts for various actions. Conditional content is only available to ActiveCampaign and only available on the Plus plan. This lets you segment your subscribers in ways which decrease the number of emails that are sent. This lets you deliver highly relevant content to your subscribers.
Automated campaigns
Automated campaigns to build an email list can be incredibly effective at keeping your business in the forefront of your customers’ minds, providing them with timely information about the products and services that are of interest to them. Instead of sending out mass emails being sent to your entire contact list, personalized content can be targeted to specific customers depending on gender, geographic location or education level and other variables. These segments can also be developed according to the purchase habits of your customers. In addition to building an email database, automated email campaigns are useful for business-to-business email marketing.
First, you must test the automation campaigns to ensure they’re working as you intended. Automated email messages should be spaced according to the intended frequency so that your customers don’t get bombarded. Sending too many emails at once could result in customers opting out. So , concentrate on the most important opportunities. You should test the automated nature of your emails. Additionally you should test various subject lines as well as content, CTAs and CTAs to determine which are the most effective. You can also monitor the effectiveness of your campaigns using custom metrics that reflect your goals.
Landing page builder
If you’re building an email marketing list, you may need to think about using a landing-page builder. ActiveCampaign offers a simple drag-and drop editor, allowing even least experienced users to create stunning landing pages. It also comes with CRM capabilities that let you keep track of leads and save valuable contact details. The platform also offers task management options that include daily, weekly and quarterly tasks.
You can either use pre-made templates, or create a brand new page using a drag and drop editor. This tool allows you to add content, alter the layout, and even include Google Analytics tracking code. In just a few minutes, you can design an outstanding landing page. ActiveCampaign’s landing page builder also comes with a host of additional tools to enhance your landing pages.