Build an Email List With Active Campaign
If you’re trying to build an email list, you have many choices. But how do you choose the best one? ActiveCampaign suggests that you create test lists and keep more than one. Having several lists is helpful so you know which ones are most likely to be converted. In addition to features, search for a site that has an easy to use interface and tag options. This means you can monitor and evaluate the performance of each list with others.
Features
The most effective feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation capabilities let you to send relevant emails to specific segments based on their preferences and behaviour. To personalize every email, you can utilize dynamic content like images or videos. You can even use the built-in CRM of the platform to manage your list.
The main issue with ActiveCampaign is its complicated process. There are multiple steps to complete for each procedure, including the creation of segments and the lead score. ActiveCampaign provides a range of in-app help articles as well as a comprehensive training library. However, it’s so complex that you may be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, but they do display in a proper format on mobile devices.
Cost
ActiveCampaign pricing is something you could be interested in if you are looking to build an email database for your small business. It’s a relatively affordable service in comparison to other email marketing platforms, but if want to get the most value of your marketing budget, you’ll need to conduct some research before you decide. There are many features that you can utilize to create your list, including email segmentation and split testing.
The cost of creating an email list using ActiveCampaign is a lot based on the features that you require. The basic plan is free for 500 subscribers. After you reach the limit of 25,000 contacts, you will be required to pay $49 per month. If you feel that you require more features, you can upgrade to a higher-priced package at the time of your current billing cycle. The cost of ActiveCampaign’s email list depends on how many subscribers it has.
Interface that is easy to use
The interface of ActiveCampaign is simple to make use of to build your email list. This tool provides a simple-to-use interface that lets you set up your welcome, abandoned-cart recovery, order confirmation, upsell/downsell emails. You can also design your opt-in forms and connect with your prospects to offer discounts on popular coaching products. It’s simple to use and has a wealth of features.
Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a no-cost forever plan which allows you to send as many emails as you’d like per month to up to 2000 subscribers. It’s expensive in comparison to MailChimp or MailerLite and it’s worthwhile to do some comparison shopping. ActiveCampaign does provide an advanced automation process , but it can be difficult to comprehend without prior experience in the marketing via email industry.
Tags
ActiveCampaign allows you to add product or client-related tags to your contacts. These tags make it easier to target your emails based on the customers’ actions. They may not be included in any of the categories. Tags are typically used in automated applications to conceal content and display important contact information. Learn how tags can be utilized to build an active email list.
ActiveCampaign tags can be used to build an email database. To create this database it is necessary to add the names and email addresses of your contacts. If you have lots of contacts, you can use conditional content and tag them for different actions. ActiveCampaign only offers conditional content on the Plus plan. It allows you to segment your subscribers in ways that reduce the amount of email messages sent. This allows you to deliver highly relevant content to your subscribers.
Automated campaigns
Automated email campaigns can be extremely effective in keeping your business prominent among your customers. They provide them with up-to-date information on the products and services they are interested in. Instead of sending massive email blasts to your entire contact list you can focus on your customers with specific content based on gender and location, as well as educational level. These segments can also be developed based on purchasing habits. In addition to building an email database, automated email campaigns can be effective for business-to business email marketing.
The first step is to check the automated campaigns to ensure that they’re functioning as intended. Automated emails should be spaced according to the intended frequency so that your customers don’t feel bombarded. Sending too many emails in one go could result in customers opting out. So , concentrate on the most important opportunities. You should test the automated nature of your emails. Additionally it is important to test different subject lines as well as content, CTAs, and CTAs to see which ones are the most effective. You can track the performance of your marketing campaigns using custom metrics that match your objectives.
Landing page builder
If you’re building an email marketing list, you may be interested in using a landing-page builder. ActiveCampaign offers an easy-to-use drag-and-drop editor that allows even the novice users to create stunning landing pages. It also includes CRM capabilities that let you track leads and store valuable contact information. The platform provides the option of managing tasks that include weekly, daily, and quarterly tasks.
You can either choose from pre-designed templates or build a completely new page with an editor that can be dragged and dropped. With this tool, you can add content, modify the layout, and even add Google Analytics tracking code on your website. In just a few minutes you can design a stunning landing page. The page builder for landing pages from ActiveCampaign comes with a range of other tools that can help you improve your landing pages.