Build an Email List With Active Campaign
If you’re looking to create an email list, you have several options. But how do you choose the best one? ActiveCampaign suggests having several test lists. It is useful to have multiple lists so that you can determine which ones are most likely convert. You should also look for an online service that has user-friendly interfaces and tags that are easy to use. This lets you track and compare the performance across different lists.
Features
The most powerful feature of ActiveCampaign is the ability to segment customers according to their buying stage. ActiveCampaign’s advanced segmentation tools allow you to send highly relevant emails depending on particular segments’ interests and behaviours. It is possible to use dynamic content, like images and videos to personalize each email. To manage your list, you can make use of the built-in CRM feature of the platform.
One of the major drawbacks of ActiveCampaign is its complicated process. Each step requires multiple steps, including the creation of segments and creating leads. While ActiveCampaign provides a wide array of help articles in the app and a comprehensive training library Its capabilities are so extensive that it can make you be overwhelmed. ActiveCampaign’s emails aren’t optimized for all email clients, however they do show in a format that is suitable on mobile devices.
Cost
If you’re in the market to build an email list for your small-sized business, you’re probably wondering about ActiveCampaign pricing. While the service is inexpensive compared to other email marketing platforms you will need to do some research prior to making any choices. There are many options to create your list, such as email segmentation and split testing.
The cost of building an email list with ActiveCampaign differs greatly based on the features you require. The basic plan is free for 500 subscribers. Once you’ve reached the limit of 25000 contacts, you’ll be required to pay $49 per month. You can also upgrade during your current billing cycle to a more expensive plan if you think you’ll require more functions. The cost for building an email list using ActiveCampaign depends on the number of subscribers you have.
Interface that is easy to use
The interface of ActiveCampaign is easy to use to create your email list. This tool has an easy-to-understand interface that allows you to set up your welcome abandoned cart recovery ordering confirmation, as well as downsell and upsell series of emails. You can also create opt-in forms, connect with prospects, and provide discounts on popular coaching products. There are plenty of options to choose from, and the interface is simple which makes it a great choice for beginners.
Advanced features: ActiveCampaign offers a variety of subscriptions and plans for paid users as well as a free forever plan that allows you to send as many emails as you’d like every month to up to 2000 subscribers. It is quite expensive in comparison to MailChimp or MailerLite so it is worthwhile to do some comparison shopping. ActiveCampaign offers advanced automation that is hard to comprehend when you’re not familiar with the world of email marketing.
Tags
ActiveCampaign allows you to create product or customer-related tags to your contacts. These tags help to send targeted messages based on your customers’ actions. They are not included in any of the categories. Tags are used most often in automations to hide content and display essential contact information. If you’re wondering how to use tags to build an email list that has an active campaign, continue reading to learn more.
To create tags for an email list using ActiveCampaign, you must add the names of your contacts emails, names, and other information that will allow you to segment your contacts. If you have many contacts, you can use conditional content and tag them to perform different actions. Conditional content is only available to ActiveCampaign and is available only on the Plus plan. This lets you segment your subscribers in ways which decrease the number of emails sent. This lets you deliver relevant content to your subscribers.
Automated campaigns
Automated emails can be highly effective in keeping your business prominent among your customers. They give them timely information about the products and services they are interested in. Instead of sending mass email blasts to your entire contact list you can target your customers with specific content based on gender and location, as well as educational level. These segments can also be based on purchase habits. In addition to creating an email list, automated email marketing campaigns are effective for business-to business email marketing.
First, you must test your automation campaigns to make sure they’re performing as planned. Automated emails should be separated in a way that customers don’t receive a lot of emails. Sending too many emails simultaneously can cause customers to unsubscribe. Therefore, focus on the most important opportunities. Apart from testing the automation of your emails, it is important to also test different subject lines, content, and CTAs to determine which yield the most results. You can also track the effectiveness of your campaigns using custom metrics that reflect your goals.
Landing page builder
A landing page builder is an excellent tool to use when you are building an email marketing list. The drag-and-drop editor of ActiveCampaign allows you to easily create stunning landing pages even for the least experienced users. ActiveCampaign also has CRM capabilities that allow you to track leads and keep valuable contact information. The platform offers tasks management options that include weekly, daily, and quarterly tasks.
You have the option to either choose pre-made templates or create a new one using a drag-and drop editor. With this tool it is possible to add content, customize the layout, and even include Google Analytics tracking code to the page. With just a few clicks of the mouse, you’ll have a beautiful landing page in a matter of minutes. The page builder for landing pages from ActiveCampaign comes with a host of other tools to improve your landing pages.