Pipedrive Consultant

Build an Email List With Active Campaign

There are numerous options when you are looking to build an email database. What is the most effective one? ActiveCampaign recommends you to create test lists and keep more than one. It is helpful to keep multiple lists to determine which ones are most likely convert. In addition to features, look for a site that has an user-friendly interface and tag options. This lets you track and analyze the performance of each list with the other.

Features
The most effective feature of ActiveCampaign is the ability to segment customers based on their buying stage. ActiveCampaign’s advanced segmentation features allow you to send highly relevant emails according to specific segments’ interests as well as behaviors. You can use dynamic content, like images and videos, to personalize each email. You can even make use of the CRM built into the platform to manage your email list.

However, one of the biggest disadvantages of ActiveCampaign is the incredibly complex process. There are numerous steps to follow for each procedure, including setting up segments and establishing the lead score. ActiveCampaign offers a wide range of help articles within the app and a comprehensive training library. But it’s so complex that you might feel overwhelmed. ActiveCampaign’s email campaign are not optimized for every email client however, they work on mobile devices.

Cost
ActiveCampaign pricing is something you may be interested in if are looking to set up an email database for your small-scale business. Although the service is quite affordable when compared with other email marketing platforms you must conduct some research prior to making any decisions. There are a variety of features you can make use of to build your list including segmentation of emails and split testing.

The cost of ActiveCampaign’s email list is based on the features you want. The basic plan is free for up to 500 subscribers, but when you reach the 25,000-contact limit, you’ll have pay $49 per month. If you feel you require more features, you can upgrade to a more expensive package during your current billing cycle. The cost of building an email list with ActiveCampaign depends on the number of subscribers you have.

Interface simple to use
The interface of ActiveCampaign is easy create your email list. This tool offers a simple-to-understand interface that allows you to set up your welcome, abandoned cart recovery, order confirmation, and downsell/upsell email series. You can also create opt-in forms and connect with your prospects to offer discounts on popular coaching products. It’s simple to use and includes a lot of features.

Advanced features: ActiveCampaign offers several paid plans and subscriptions. This includes a free forever plan which allows you to send as many email messages as you’d like every month to as many as 2000 subscribers. It’s quite costly when compared to MailChimp or MailerLite which is why it’s worth looking at a comparison. ActiveCampaign provides advanced automation that is difficult to comprehend when you’re not familiar with the field of email marketing.

Tags
You can apply customer or product-related tags to your contacts in ActiveCampaign. These tags allow you to send targeted emails based on the behavior of your customers. But they may not fall under one of the categories listed above. Tags are used most often in automations to hide content and display essential contact information. Learn how tags can be used to create an active email list.

To use tags to build an email list using ActiveCampaign, you must add the names of the contacts along with email addresses as well as other information that will allow you to segment your contacts. You can also make use of conditional content to tag multiple contacts for different actions. Conditional content is exclusive to ActiveCampaign and is available only on the Plus plan. It allows you to segment your subscribers in ways that can reduce the number of emails sent. This allows you to send relevant content to your subscribers.

Automated campaigns
Automated email campaigns can be very effective in keeping your business at the forefront of mind of your customers. They provide them with up-to-date information about the products or services they are interested in. Instead of sending out mass emails being sent to your entire list of contacts, targeted content can be targeted to specific customers depending on gender, geographic location or education level and other variables. These segments can be based on purchasing habits. In addition to creating an email list, automated email campaigns can be beneficial for business-to-business email marketing.

To make sure that your automation campaigns are running properly, first test the effectiveness of your automation campaigns. Automated emails should not be sent in a rush to your customers. Sending too many emails at one time can cause your customers to unsubscribe therefore, you should focus on the most important opportunities. You should test the automation of your emails. Additionally you should test various subject lines and content CTAs, and CTAs to determine which yield the most results. You can track the effectiveness of your marketing campaigns using custom metrics that meet your objectives.

Landing page builder
A landing page builder is a great tool to use when you are building an email marketing list. The drag-and-drop editor in ActiveCampaign makes it easy to create stunning landing pages even for least experienced users. ActiveCampaign also offers CRM capabilities that allow you to track leads and keep important contact information. The platform also offers task management options that include weekly, daily and quarterly tasks.

You can either utilize pre-designed templates or create your own page completely using the drag-and-drop editor. This tool lets you add content, alter your layout, and even add Google Analytics tracking code. In just a few minutes you can create an amazing landing page. The page builder for landing pages from ActiveCampaign comes with a number of other tools that can help you improve your landing pages.